---
title: Leaders & Legacies Podcast | Craig Andrews (6)
description: Craig Andrews is a U.S. Marine, turned electrical engineer and mobile phone designer, turned marketer. He's driven over a half-billion dollars in revenue during his career. In 2009, Craig launched his own company which became allies4me. In August, 2021, Craig went spent three months in the hospital and six weeks in a coma when he nearly died. During that time, Craig's team ran allies4me without him. Now Craig shares lessons from the ledge of death and how they apply to both marketing and life. (6)
image: https://pod.allies4me.com/hubfs/Podcast/allies-1024x512-base-Image.jpg
---
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# Craig Andrews
Craig Andrews is a U.S. Marine, turned electrical engineer and mobile phone designer, turned marketer. He's driven over a half-billion dollars in revenue during his career. In 2009, Craig launched his own company which became allies4me. In August, 2021, Craig went spent three months in the hospital and six weeks in a coma when he nearly died. During that time, Craig's team ran allies4me without him. Now Craig shares lessons from the ledge of death and how they apply to both marketing and life.
[Follow me on my website](https://allies4me.com/) [Follow me on Facebook](https://www.facebook.com/CraigAndrewsMarketing) [Follow me on LinkedIn](https://www.linkedin.com/in/craig-andrews/) [Follow me on Twitter](https://twitter.com/allies4me)
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## [Episode #242: Leadership Born in the ICU: Kimberly Carleson’s Mission to Fix Health Care Billing](https://pod.allies4me.com/podcast/episode-242-lkimberly-carleson)
December 2, 2025 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-242-lkimberly-carleson#comments-listing)
Kimberly Carleson didn’t set out to become a leader in health care reform. Life forced her into it.
## [Episode #241: From HR Hater to Growth Strategist: DeeAnn Palin’s Bold Pivot](https://pod.allies4me.com/podcast/episode-241-deeann-palin)
November 25, 2025 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-241-deeann-palin#comments-listing)
DeeAnn Palin doesn’t just fix companies — she rebuilds them from the inside out. In this episode, Craig Andrews talks with the founder and CEO of OnPoint Business Solutions about her radical journey from corporate HR skeptic to trusted strategic partner for CEOs.
## [Episode #240: From Marine to Media Mogul: Jesse Sieff on Leading with Precision](https://pod.allies4me.com/podcast/episode-240-jesse-sieff)
November 20, 2025 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-240-jesse-sieff#comments-listing)
Jesse Sieff is no stranger to reinvention. From military barracks to media production, he’s built a career on sharp pivots and sharper leadership. In this episode, Jesse breaks down how his time in the Marine Corps Drum & Bugle Corps instilled in him a deep respect for discipline, detail, and...
## [Episode #239: The Power of Presence: Why Fathers Matter More Than Ever with Marquess Dennis](https://pod.allies4me.com/podcast/episode-239-marquess-dennis)
November 18, 2025 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-239-marquess-dennis#comments-listing)
Marquess Dennis doesn’t just talk about fatherhood—he’s on a mission to redefine it. As the founder of Birthright Living Legacy, he joins Craig Andrews to challenge cultural narratives, unpack generational trauma, and spotlight the deep systemic impact of absent fathers. Dennis shares his own...
## [Episode #238: Why Your CPA Isn’t Your Tax Strategist—And What to Do About It with Paden Squires](https://pod.allies4me.com/podcast/episode-238-paden-squires)
November 13, 2025 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-238-paden-squires#comments-listing)
Paden Squires grew up in rural Missouri with firsthand experience of financial insecurity. That early exposure shaped his mission: help entrepreneurs grow wealth with clarity and confidence. In this episode, Paden breaks down why relying on your CPA for tax strategy is a mistake. Most CPAs are set...
## [Episode #237: Ashley Connell on Unlocking Hidden Ops Talent for Scalable Leadership](https://pod.allies4me.com/podcast/episode-237-ashley-connell)
November 6, 2025 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-237-ashley-connell#comments-listing)
Ashley Connell, CEO of Prowess Project joins Leaders and Legacies to unpack a bold truth: leaders don’t need another version of themselves. They need a “not you”—a skilled operator who thrives on structure, details, and execution.
## [Episode #236: Why Justin Dixon Quit a Six-Figure Job to Build a Recruiting Firm During a Crisis](https://pod.allies4me.com/podcast/episode-236-justin-dixon)
October 30, 2025 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-236-justin-dixon#comments-listing)
Justin Dixon walked away from a comfortable six-figure job and launched a recruiting firm—just weeks before the world shut down. In this episode, he joins Craig Andrews to unpack what it really takes to lead when the timing couldn’t be worse.
## [Episode #235: Why “Scared Money Doesn’t Make Money” – Sonny Grappone’s Leadership Mindset](https://pod.allies4me.com/podcast/episode-235-sonny-grappone)
October 28, 2025 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-235-sonny-grappone#comments-listing)
Sonny Grappone didn’t follow a straight path to success. Raised by a single mother from Guyana and a hardworking Italian-American stepfather, Sonny grew up in Queens, New York, sharing a bed with his mom and sister. That early scarcity drove his work ethic—bagging groceries at 12, building...
## [Episode #234: Why Transparency in Pharmacy Benefits is a Leadership Imperative with Justin Jasniewski](https://pod.allies4me.com/podcast/episode-234-justin-jasniewski)
October 23, 2025 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-234-justin-jasniewski#comments-listing)
Justin Jasniewski, CEO of Serve You Rx, breaks down one of healthcare’s murkiest corners—pharmacy benefit managers (PBMs). In this episode, he exposes how PBMs sit at the crossroads of drug manufacturers, employers, and pharmacies—often inflating costs instead of controlling them. With plain talk...
## [Episode #233: The ABCs of Charisma: Leadership Lessons from Milam Miller](https://pod.allies4me.com/podcast/episode-233-milam-miller)
October 21, 2025 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-233-milam-miller#comments-listing)
Milam Miller, founder of Be Confident and Kind and author of The Charisma Craft, joins Craig Andrews to challenge everything we think we know about charisma. A former executive for a billionaire sports team owner and affectionately nicknamed the “real-life Ted Lasso,” Milam shares how charisma...
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