Matthew Davis, an attorney and entrepreneur known for his transformative approach to business law. Davis shares his journey of leading his law firm, Davis Business Law, to achieve over 1,000% growth in eight years, focusing on empowering businesses to tackle vulnerabilities and seize opportunities.

Throughout the conversation, Davis emphasizes the importance of understanding legal intricacies for business success. He offers practical advice on engaging with attorneys and the legal system to safeguard and advance business interests effectively. His insights are particularly valuable for small to medium-sized enterprises looking to navigate the complex legal landscape without compromising on growth or values.

Davis also highlights his unique approach to internal culture and marketing, which attracts like-minded professionals to his firm. His strategies not only ensure compliance and protection for his clients but also foster a supportive and productive working environment for his team.

Want to learn more about Matthew's work? Check out their website at https://davisbusinesslaw.com/.

Connect with Matthew on LinkedIn at https://www.linkedin.com/in/matthewneilldavis/.

Key Points with Timestamps

• [00:01:22-00:01:51] Matthew Davis introduces his unique combination of roles and outlines his business's substantial growth.
• [00:02:50-00:03:12] Discussion on the approach of Davis' law firm, focusing on small business needs from transactions to litigation.
• [00:09:17-00:10:44] Davis talks about his firm's innovative recruitment and internal marketing strategies.
• [00:16:02-00:16:27] Insights into how Davis coaches his team to interact with clients, emphasizing empathy and guidance.
• [00:22:33-00:24:28] Davis explains his firm's billing strategy, aiming to provide transparency and control to clients.
• [00:26:10-00:27:03] Description of the "strong protected business program" that assesses and addresses business risks.
• [00:30:33-00:30:47] Contact information for Matthew Davis and encouragement to connect for growth-focused legal solutions.

Transcript

00;00;51;10 - 00;01;22;25
Craig Andrews
Today I want to welcome Matthew Davis. He is an attorney. He's a heavy metal guitarist, and he's an entrepreneur. and when I say entrepreneur, he has led his law firm, the Davis Business Law, through, over 1,000% growth in over eight years. and he now teaches business owners how to deal with their vulnerabilities so they can capitalize on their opportunities for his firm's proprietary, strong protected business system.

00;01;22;28 - 00;01;51;08
Craig Andrews
Matthew lives in Enid, Oklahoma, where his family has lived for six generations. And so I've been looking forward to this talk. If you're a business owner, you may not like hiring attorneys, but you need to. And I think this is an important episode to listen to because I think you're going to walk away with some really good tips about how to engage attorneys and why that's important.

00;01;51;08 - 00;01;53;06
Craig Andrews
So Matthew, welcome.

00;01;53;08 - 00;02;15;04
Matthew Davis
Hey, thanks. And, yeah, we're, I tell all my Texas friends, it's like living in Abilene. So everybody's like, why do you still live there? I said, I like my three minute commute, so, we've got offices from Kansas City down to Austin, and, looking to expand later this year, probably to San Antonio. So.

00;02;15;07 - 00;02;23;17
Craig Andrews
it's cool. And, and so obviously there's lots of live areas of law. What is how would you define your area of law?

00;02;23;19 - 00;02;50;07
Matthew Davis
We do small business law and. Well, and once we settle into a market, well we'll pick up some bigger clients. and we are a soup to nuts small business law firm. We'll do the paper, you know, the transactions and and litigation. If they get into it, we try and keep our people out of that and try and keep that under control.

00;02;50;10 - 00;03;12;18
Matthew Davis
Sometimes you got to go rumble, right. And I describe us as the family doctor of business law, which, you know, I'm in a deal right now for a pretty big client that we just put a deal last year on the front page of the Wall Street Journal business section, and, I don't do the securities on that.

00;03;12;18 - 00;03;36;19
Matthew Davis
I'm like, here, I've got a friend in Oklahoma City that handles that, so. But I'm the general counsel of the company. That's what we do. And we Gideon, we love helping small businesses grow and and prosper. And we just try and give them good advice to, one of our taglines is smart business decisions because you need help in the law.

00;03;36;21 - 00;03;49;10
Craig Andrews
Yeah, yeah. Before we go there, let me back up a little bit. There was, there's, you're a heavy metal guitarist.

00;03;49;13 - 00;04;00;21
Matthew Davis
Yeah. I, you know, I was a long haired kid, right? And, I've matter of fact here just since you're so lucky today. Look, I have, a Gibson Flying V right here.

00;04;00;23 - 00;04;01;13
Craig Andrews
Wow.

00;04;01;17 - 00;04;34;22
Matthew Davis
That's. This is one of my, favorites. And, Yeah, we started a new band called Geriatric Steel. And, and it's all my son goes, you know, we were playing at a at a firm retreat, and, my son goes, why don't you start writing songs for middle age and beyond, right? And I'm like, wow, you know, these all just write themselves, like, get off my lawn and, you know, left on the lights and, they just write themselves and, you know, it's it's the ultimate rebellion of rebelling against age.

00;04;34;24 - 00;04;50;11
Matthew Davis
And, we did a demo last year and, lost our bass player, so we're looking for a new bass player, but I've been a little preoccupied with this little law shop for the last couple months, but, going to play some this summer. I hope.

00;04;50;14 - 00;04;54;19
Craig Andrews
Yeah. so, who is your favorite heavy metal band?

00;04;54;21 - 00;05;03;05
Matthew Davis
Oh, wow. It's got to be maiden. I mean, wow, I mean, how how do you. Yeah, how do you not,

00;05;03;08 - 00;05;05;20
Craig Andrews
So old school.

00;05;05;22 - 00;05;29;05
Matthew Davis
Yeah. Well, you know, they're still putting out albums 50 years later, and, and I do like. Yeah, I like that old stuff. Kashi, I've been listening to was listening to Judas Priest last week, and, found a new band called Name that just put out an album in 1990. Really obscure band. And, we might go see Priest in Dallas.

00;05;29;05 - 00;05;34;09
Matthew Davis
This. They're playing in October in Dallas, and I think my buddies and I are going to go see him.

00;05;34;12 - 00;05;59;15
Craig Andrews
Yeah. Well, you know, I obviously I'm a marketer. And so I look at things, I observe the world through a marketer's eye, and there's a billboard that you'll pass on your way to the airport when you're returning to the airport by an attorney who also is a guitarist, you know, I oh, you haven't seen it?

00;05;59;17 - 00;06;07;23
Matthew Davis
No, I yeah, I was just driving to Austin. I usually try to drive in at night because of your guys traffic.

00;06;07;25 - 00;06;33;11
Craig Andrews
Okay. So, yeah, I don't know where all of his billboards are. So he's a personal injury attorney. And, you know, you see all these personal injury, attorneys say they're billboards. They have their arms crossed, and they have their head cocked, and they look, dang, they look angry. And they their message is something like, we fight harder for you, or we're going to make a ton of money and, you know, something like that.

00;06;33;13 - 00;06;50;16
Craig Andrews
And as you're driving, out to the airport, you, you'll pass a billboard and across the top it will say injured question mark, and you'll see this dude with dreadlocks and says, David Comey, the attorney that rocks.

00;06;50;19 - 00;06;52;13
Matthew Davis
Well, there you go.

00;06;52;15 - 00;07;12;19
Craig Andrews
And I love it because I think he gets some of the best bang for the buck for his his, marketing dollars, because where he's decided to do is to stand out. You know, you have all these personal injury attorneys and they all have the same message. And here's this guy, you know, and like, yeah, he's, he's a musician.

00;07;12;21 - 00;07;44;25
Craig Andrews
And he just decided to embrace that part of the brand. and it turns out he went to University of Florida and tennis scholarship. And from what I understand, Florida is a big, big tennis program. So he's not exactly the dreadlock type of dude, but it's I think that's one of the, the you know, one of the challenges that attorneys have is how to stand out and how to differentiate themselves from all the other attorneys that do basically the same thing they do.

00;07;44;27 - 00;08;28;26
Matthew Davis
Yeah, absolutely. There's and I look at that from two aspects. Okay. I we were on Scaling Up by Verne Harnish, his book and boil down my spot on the function accountability chart is I'm in charge of growth. So that means two things. It means growth of external clients and growth and internal clients I employees and we are very aggressive in how we market to internal customers with with our recruiting, our ad just looks completely insane.

00;08;28;29 - 00;08;56;02
Matthew Davis
In the legal recruiting world. You know, most ads say, would you like to wear a gray suit and be a douchebag to humanity and terrorize everybody else? Right? You know, that's what they say. And our says, hey, would you actually like to help people? Would you like to have work life balance and we sell work life balance, to the attorneys because there's lots of people that are working 12 billing 2000 hours a year or more.

00;08;56;04 - 00;09;17;17
Matthew Davis
And our billing quota for our attorneys is 1380, and which is a hell of a lot less, you know, you can actually have a life on that. And our ad literally says we don't hire any laws. And when our people see that, you know, our people are tribe, they they snap and they're like, that's where I want to work.

00;09;17;19 - 00;09;19;12
Craig Andrews
What's what's your what's that?

00;09;19;12 - 00;09;25;20
Matthew Davis
What's your like from, you know, Kanga and Roo and Tigger and it's for Christopher or what is it, Winnie the Pooh.

00;09;25;27 - 00;09;26;29
Craig Andrews
Oh okay. Yeah.

00;09;27;06 - 00;09;32;06
Matthew Davis
Yeah. And you know they get it. They see it, they're like, oh, yeah, that's where I want to work.

00;09;32;08 - 00;10;04;02
Craig Andrews
Wow, wow. Yeah. You know, I, I unfortunately went through a divorce. 15, 15, 20 years ago, 19 years ago. And, my attorney was telling me something about, a very well known attorney, here in town. And he said, you know, when she reaches the, the Golden Gates and meets with Saint Peter, he's going to look in his ledger and he's going to say, I don't know how you did this, but you managed to bill more hours than you lived.

00;10;04;05 - 00;10;09;21
Matthew Davis
Yep. I've seen it. Yeah.

00;10;09;24 - 00;10;44;08
Craig Andrews
so, no, I, I would imagine that does have to be very, attractive. in terms of because the pressure and the pressure in the legal field just seems intense. I mean, it's intense. you know, I came out of a field where there was, you know, very high pressure marketing, still very high pressure. But, the one thing that I notice is there are few professions that I can think of where people credentialed in that profession are working in a different profession.

00;10;44;10 - 00;10;54;28
Craig Andrews
I see that in the legal field. I see people with law degrees abundantly doing something other than law. what do you think's behind that?

00;10;55;00 - 00;11;20;22
Matthew Davis
you may get a kick out of our our brand promise. This this is instructive. Our brand promise to our staff is we'll get to work with good natured attorneys free from cluster B personality issues. Okay? And you know, the cluster B personality issues or narcissism, sociopath, Machiavellian traits. And I'm kind of an amateur psychology ist in this.

00;11;20;25 - 00;11;46;24
Matthew Davis
The law attracts lots of people with those traits because, it's a status job. Oh, I'm a lawyer, right? Or even if you're not practicing, you get say, I'm a lawyer and it it attracts them. And by the way, then they go to the firm's. And a lot of the big firms are really run by people with those traits.

00;11;46;26 - 00;12;15;02
Matthew Davis
And frankly, it makes my job marketing to attorneys to come to workforce that much easier. But, you know, and I was having lunch for coffee rather with a buddy of mine who, ran the DA's office, here for years. It's a big district. And we were talking about this, and he's starting his own firm, probably here in a year or two.

00;12;15;04 - 00;12;36;12
Matthew Davis
And I was like. And we just walked through it, and we were talking about people and going, yeah, you know. Okay. Yes. That's it. It's it's a profession that attracts lots of people that are very difficult to deal with because and harnesses their status and self-worth. And it also gives them a license if they are that way to go.

00;12;36;12 - 00;12;39;02
Matthew Davis
Terrorize humanity. Right.

00;12;39;04 - 00;12;57;06
Craig Andrews
Yeah. Interesting. Now, one of the things she told me in the green room was she said you were surprised by Austin. You said it's very hard to find good attorneys in Austin. And you said Austin's supposed to be this digital city, but you're not impressed. What did you mean by that?

00;12;57;08 - 00;13;24;25
Matthew Davis
well, we're we're aggressive digital marketers. And, when we break into a market where we will aggressively use, Google ads and to a lesser extent, Bing ads, much lesser extent and, when we started to go down there, one of our agencies was like, oh, Austin scanning. And it's it's perceived as a very digital up and technologically savvy place.

00;13;24;25 - 00;14;00;17
Matthew Davis
And I said, yeah, but I don't know how to use Google Analytics reasonably well. I said, go look at it. The competition's not even there. And they called me back. They go, oh, you're right. And we see tougher competition and say, Tulsa, probably, probably not Wichita, but certainly Kansas City, which similar sized market to Austin. And I think the deal is Austin's growing so fast that the attorneys it's it's not the business is kind of like a bird's nest on the ground for them.

00;14;00;19 - 00;14;26;00
Matthew Davis
so they they have not they, you know, aggressive attorney marketing in our space has not really blossomed in Austin. And I don't know that it's a function of lack of capabilities. I think it's probably a function, the lack of needs. But it was really an open door for us. And Austin has been fast growing market for us because of it.

00;14;26;03 - 00;14;49;26
Craig Andrews
Wow, wow. Well, let's talk a little bit about so businesses, the and let me just give, you know, kind of my perspective. And I would imagine that, you know, a lot of businesses, they know they need lawyers. They they're not excited that excited to hire them. I my joke, I always say, lawyers are pack animals. They are they never travel alone.

00;14;49;26 - 00;15;08;17
Craig Andrews
They always come in a group and they all have their meters running. And so I think a lot of businesses, they know they need attorneys, but they don't want to spend a lot of money and they, Oh, how do they how would you advise businesses to engage law firms?

00;15;08;20 - 00;15;32;25
Matthew Davis
Hey, by the way, lawyers are pack animals. And, and I look at it from a different perspective, I and, from our perspective, they are pack animals in that. I've had friends here recently that, you know, law firm owners like me that kind of stepped out of running their firm. I'm going to get to your question, and it's and their firms really struggled.

00;15;32;25 - 00;16;02;07
Matthew Davis
I'm like, gosh, guys, I stay in here as the alpha Wolf and stay involved in cases because it just builds the team. Come Roderick. Here's what you look for okay. Have you ever read Story Brand by Donald Miller? Yep. Okay. You look for an attorney that knows their role as your guide. And because the principle behind Story Brand is everybody's the hero in their own story.

00;16;02;07 - 00;16;27;17
Matthew Davis
And they come to you with the problem and they need to get to a new place. And your job is to help them get to a better place. Help them is the key phrase, okay? And we teach this to our attorneys. We teach them the story, brand, technique and when if you are an engaging and new attorney and they don't get that, you're the hero, it's time to run.

00;16;27;19 - 00;16;31;21
Craig Andrews
How would I know that? What would I look for that that would tell me that they don't think I'm the hero?

00;16;31;27 - 00;16;57;19
Matthew Davis
Are they talking about your problems, or are they talking about what a badass they are all the time? You know, there's there's a stage and story brand, the third stage where you talk about empathy and authority and that that's after you've listened to the problem, after you've sized it up and talked about this. The three, I'm an internal external and philosophical problem.

00;16;57;22 - 00;17;27;19
Matthew Davis
And then, you know, in, in the process of onboarding or selling a client, I mean, that is selling. Come on, let's get let's get real about it. Let's not play any jokes. you come to empathy as an authority. Very simple. Hey, I understand your problem. We've been through this before. This is in our wheelhouse by. Okay, if it's that short and that simple and that sweet and done in 20s 30s or less, you've probably got somebody who's heart in the right place.

00;17;27;21 - 00;17;34;18
Matthew Davis
If you get a freaking resume at that point and a whole bunch of bragging, you've got a problem on your hands.

00;17;34;20 - 00;18;06;20
Craig Andrews
Yeah, yeah. Well, I remember, I used to be president, my HOA. And, not by my decision. unfortunately, it was the. I lost the popular vote. We decide to sue a utility that was servicing our neighborhood. And so, but it was my job as president to go carry that out, and I had to go, find an attorney, and I found one that, was like, hey, you know, we're ready to take the fight term and blah, blah, blah, blah.

00;18;06;20 - 00;18;27;07
Craig Andrews
And I just listened to that, and I, I think that there was another attorney in the room that had originally gone to, and I was hoping that he would help us out. And he was like, well, I may be a little bit busy, and there's a chance he was testing me to see what I was looking for, and I contacted him privately and I said, I'm not looking for a fight.

00;18;27;07 - 00;18;36;09
Craig Andrews
I'm looking for a resolution. Yeah. And and I said, this guy is going to take me into a fight. That's not what I want.

00;18;36;11 - 00;19;02;19
Matthew Davis
Yeah. And and the fights are expensive. They they are expensive. And we have a process where if a fight ramps up. Okay, let's say a case comes in, ramps up in the litigation and, and we'll stop and do a high level review, with the leadership team, the CFO and I and, and we got like, oh, where's the win here?

00;19;02;19 - 00;19;28;22
Matthew Davis
You know, where is the reasonable win for the client? And by the way, we also ask, where's the win for us? Because sometimes if you have a client that has completely unreasonable expectations, that's going to be damaging to us at the end of the day, because we're not just looking for the one and done clients. We're looking to build relationships with people that go on for years and years and years.

00;19;28;22 - 00;19;46;20
Matthew Davis
And by the way, those are also end up being bad reviews and just bad blood. So, yeah, I mean, litigation is expensive and, any big business leader will tell you to avoid it as much as you can. That's smart.

00;19;46;22 - 00;20;07;18
Craig Andrews
So let's fight. I remember, so I used to be. I used to be in the, the semiconductor business for mobile phones. And there was a company in Birmingham, England. run by, what was his name? I forgot his name. he was a complete nut job, but he was the only guy he had. The only company.

00;20;07;18 - 00;20;33;21
Craig Andrews
It was called sendo. The only company in the UK that was making mobile phones at the time. And he got to a point of desperation, and he decided to sue Microsoft. He claimed Microsoft had been leaking some of their IP to a Taiwanese company, and he went off and sued Microsoft. I was like, Holy cow, they have so many attorneys.

00;20;33;24 - 00;20;40;01
Craig Andrews
They just they can win the fight. That's that. That just seems like that just seemed insane.

00;20;40;04 - 00;20;49;13
Matthew Davis
Yeah, that and I'll just wear you out and, yes. Absolutely. Good idea to avoid. That's, that's quite the fight pick. So.

00;20;49;16 - 00;21;07;25
Craig Andrews
Yeah. Well, and that was you could argue they were already on the downslope, but that, that pretty much did the man they, they sold them, they, they sold their company to to Motorola, who was also on the downside. But yeah.

00;21;07;27 - 00;21;16;07
Matthew Davis
Yeah. And that Motorola was I was I have I understand that pretty significantly reposition. I mean they're not even make a bounce anymore. Right.

00;21;16;09 - 00;21;34;02
Craig Andrews
they've been out of that for a while. They they sold that. They sold it originally to Google and then Google sold it to Lenovo. which is a Chinese company. Yeah. And so if you see a Motorola phone, it's it's it's it's made by the owner of that is Lenovo a Chinese company.

00;21;34;04 - 00;21;35;27
Matthew Davis
Okay. Yeah.

00;21;36;00 - 00;22;04;16
Craig Andrews
So well let me ask this. So for, for businesses. It's I think one of the challenges with hiring attorneys is it seems like there's no upper limit of how much money you can spend with attorneys. And, and obviously there's some basic things that we should be doing and running our businesses to make sure we're protecting ourselves. We're being smart, we're being wise.

00;22;04;19 - 00;22;33;12
Craig Andrews
But we know that at least this is my perception is I can spend as much money as I want with attorneys, and they'll keep saying, yes, you know? Right. Just another check will go do this. What are the basic things I should do? So two questions. One, as a business owner, what should be my basic legal strategy. And two, how do I cover myself without, you know, how do I protect myself from spending too much on legal fees?

00;22;33;14 - 00;23;02;24
Matthew Davis
This is a huge differentiator for us, by the way. yeah. When I went out and started a law firm, I'm like, let's figure out in this what's wrong with our industry, which is the question you just ask, right? That's one of the primary fears. I break it down into two things. Number one, it's lots of law firms probably must give their clients what I call a mushroom treatment that paid them best and then keep them in the dark.

00;23;02;27 - 00;23;27;09
Matthew Davis
Right. And number two, people are also nervous about what I call the blank check syndrome, which is, did I just hand over my checkbook to these people? And you're just going, oh, am I going to get a bill for what, 30 days down the road? Okay, here's how we do it. Tricia and Becky, you're right up here. These two officers here, they're running invoices today.

00;23;27;11 - 00;24;04;11
Matthew Davis
90% of our our money will come off of prepaid invoices, because every week, our attorneys give give a case review sheet of case finance. Case finance sends out retainer requests to our clients. This sounds really boring, and it is kind of tedious, but it makes a huge difference. Difference? Because what we're doing with our retainer requests, that'll start going out tomorrow is we're saying to our clients, look, here's what your attorney says is coming down the pike.

00;24;04;14 - 00;24;28;20
Matthew Davis
Here's how much we think we need in the reasonably foreseeable future to accomplish these tasks. And what that does is gives the client the ability to say, yes, sure. Let's go after it to no, I don't want to do this or three. Hey, I need to talk to my attorney. Let's get on the phone. And it's super empowering to our clients.

00;24;28;23 - 00;24;55;02
Matthew Davis
Our net promoter scores have gone through the roof since we've started doing it and really implemented it well over the last couple three years. And it's to Tricia's credit on that. our clients are happy we're getting advice. We know that legal bills can become a problem in their in their business and part of our job, part of our responsibility to them is to communicate well with them.

00;24;55;04 - 00;25;02;11
Matthew Davis
So that has been a super effective strategy to deal with the issues that you just addressed.

00;25;02;13 - 00;25;32;02
Craig Andrews
Yeah, yeah. And it's you know, a part of that is, you know, I think one of the jobs of attorneys is to, protect us and manage us from risk. And, and the I mean, if we think about raising kids, you know, a parent's job is to protect the kids from risk, but it can become an extreme, you know, and it can be kind of an all encompassing, affair.

00;25;32;02 - 00;25;54;28
Craig Andrews
And the reality is life has risks. You know, living life is packed full of risks. And the question that I try to answer is, what's an acceptable amount of risk to cover? You know, where, you know, where have I drawn you know, where do I draw the line to say, okay, we're covered for what we would think are normal risks.

00;25;55;01 - 00;26;09;29
Craig Andrews
There may be kind of a black swan event that will impact us, but we're not going to spend to cover black swans. We're going to spend up to a certain level. How would you respond to that?

00;26;10;01 - 00;26;41;00
Matthew Davis
Absolutely true. that's what we deal with in our strong protected business program. Ultimately, there's a, a level where you, one part of the program is you, you brainstorm and then you, you size up how serious the risk is and how likely it is. you know, like Black Swan. Yeah. I mean, we were talking my CFO, RC, of, I should say, died at 57 this year out of the blue of heart attack.

00;26;41;03 - 00;27;03;02
Matthew Davis
Now, he was in good health. Those things happen. And you can't really prepare for that. But we we have some good resources on, on our website in the resources tab that talk about how to do this. By the way, somebody who writes really well about this, are you acquainted with Keith Cunningham?

00;27;03;05 - 00;27;03;26
Craig Andrews
I'm not.

00;27;03;29 - 00;27;07;14
Matthew Davis
Yeah, he's from Austin. He wrote the road less stupid. Oh, I've.

00;27;07;14 - 00;27;07;26
Craig Andrews
Heard of that.

00;27;07;26 - 00;27;28;21
Matthew Davis
Yeah, yeah. Runs, a mastermind group, and I can't remember exactly which chapter it is in there. he speaks to it very well, and Andy Grove. Big in your world. and I said it's the paranoid that survive.

00;27;28;23 - 00;27;36;22
Craig Andrews
Yeah. Just for, context for those listening, Andy Grove was the CEO of Intel during its meteoric rise.

00;27;36;24 - 00;28;03;25
Matthew Davis
Yeah. yeah. And, you know, you have to learn how to be what I call productively paranoid. Yeah. And the the one of the four lessons I teach is to constantly be brainstorming and also do it with your group. We do it every quarter when we do strategic planning. But if if you can just get three quick lessons, you ask yourself, what are the catastrophes?

00;28;03;27 - 00;28;29;26
Matthew Davis
What are the Black Swan events? Pick the words you want. What are the disasters that can happen? That's one. Number two where are we ignorant? What skill sets do we need? What's holding us back? And, And you know, the answer to that is education. And we're constantly asking that. We've got a lot a point on our, leadership meeting agenda today about, you know, recruiting.

00;28;29;26 - 00;29;06;07
Matthew Davis
Let's revisit our recruiting strategies. We just hired four lawyers. I'm like, okay, let's think what we can do better. So number two is think about what you're ignorant about and be honest what you're ignorant about and what you need to know. And then three brainstorm where you're inept, meaning where you're slacking off. you know, last week I've been pretty distracted because we've been hiring, and I took a look under the hood at our marketing metrics and, we were doing fantastic in January as far as what measured leads per day, qualified leads per day.

00;29;06;09 - 00;29;31;17
Matthew Davis
And I noticed we dropped back down to last October and, I blew my top a little bit. I'm pretty nice when I get mad. And I fired off to our Martin, actually, this was our our CRM company. I'm like, guys, I know what the hell is going on here. You think you're lead guitar players and I need some rhythm and bass and, you know, I've gone to broad match search.

00;29;31;17 - 00;29;58;07
Matthew Davis
You've let the caps go up, and I'm paying a whole lot of money for stupid leads and, you're getting sloppy on negative keywords, okay? That's all. I'm that's, you know, it's my responsibility. We were being slackers about that because I was distracted. Learn to ask yourself those questions about your business. And that's how you can be productively paranoid, because that's where you get sucker punched all the time.

00;29;58;09 - 00;30;32;27
Craig Andrews
Yeah. Wow. Well, that's probably a really good note to end on because that's, I just think that's so wise. and it's about, you know, not measuring everything, but measuring the important things. And, and keeping track of that. Matthew, this has been such an interesting conversation. how how could people reach you?

00;30;33;00 - 00;30;47;27
Matthew Davis
David's business law.com is our website. Tim Davis at Davis Business Law is my website or my email. That's what you call it. And, happy to answer any questions. You know, we're we're a growth law firm and we take care of our peeps.

00;30;47;29 - 00;30;51;16
Craig Andrews
Well that's awesome. Well, thank you for sharing that and layers and legacies.

00;30;51;18 - 00;30;54;23
Matthew Davis
Thanks, Greg. Appreciate it.

00;30;54;23 - 00;31;23;21
Craig Andrews
This is Craig Andrews. I want to thank you for listening to the Leaders and Legacies podcast. We're looking for leaders to share how they're making the impact beyond themselves. If that's you, please go to allies4me.com/guest and sign up there. If you got something out of this interview, we would love you to share this episode on social media.

00;31;23;23 - 00;31;47;03
Craig Andrews
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00;31;47;05 - 00;33;57;19
Craig Andrews
Please go ahead and subscribe your thumbs up! Ratings and reviews go a long way to help promote the show. It means a lot to me. It means a lot to my team. If you want to know more, please go to allies4me.com. or follow me on LinkedIn. Thanks for listening. We'll see you next time.