Aswand Cruickshank shares how his early experiences in football shaped his leadership philosophy. After a traumatic event as a young player, where his coach passed away on the field, Aswand learned the true value of teamwork and resilience. He uses those lessons today to help businesses develop a culture of teamwork and accountability.

He emphasizes the importance of coaching in leadership, noting that even top performers like Michael Jordan needed guidance. He urges business leaders to foster environments where every team member feels valued and is continually growing. His approach helps businesses function more like cohesive sports teams, with clear roles and a shared commitment to success.

Aswand also highlights the need for leaders to be mentors who prepare their teams for what’s next, ensuring their businesses thrive long-term. His story is a powerful reminder that great leadership is about more than just results—it's about caring for people and building them up.

Want to learn more about Aswand Cruickshank's work? Check out his website at https://MakeYaMove.com.

Connect with Aswand on LinkedIn at https://www.linkedin.com/in/aswand-cruickshank-6162a228a/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

Key Points and Timestamps:

• [00:01:27] Aswand shares his football background and the impact of his coach’s sudden death.
• [00:05:37] Aswand describes how this tragedy shaped his leadership approach.
• [00:14:25] Discussion on the importance of preparing teams for transitions in business.
• [00:17:00] Aswand outlines his philosophy of creating well-informed, skilled teams in the workplace.
• [00:22:40] The importance of having coaches for business owners, and creating cohesive environments.

Transcript

00;00;00;00 - 00;00;30;20
Craig Andrews
I was in a coma for six weeks while the doctors told my wife I was going to die. When I woke up, she told me the most fantastic story. My team kept running the business without me. Freelancers reached out to my team and said, we will do whatever it takes. As long as Craig's in the hospital. I consider that the greatest accomplishment of my career.

00;00;30;23 - 00;00;51;10
Craig Andrews
My name is Craig Andrews and this is the Leaders and Legacies podcast where we talk to leaders creating an impact beyond themselves. At the end of today's interview, I'll tell you how you can be the next leader featured on the show.

00;00;51;10 - 00;01;26;29
Craig Andrews
Today I will welcome Aswand Cruickshank. He is the founder of Move Swift + LY. This one has an amazing story, about traumatic moment in his life with a coach that kind of changed his trajectory. He's going to be talking about that today. He uses his, background in football to teach employees how to develop an entrepreneur mindset. So basically, he helps companies work more like teams rather than a group of individuals.

00;01;27;01 - 00;01;48;13
Craig Andrews
And so as, as a as a former marine that always lightens up my spirits because that is so needed. That's how we thought in the Marines. We never thought about the individual. We thought about the mission, over the individual. And so I'm looking forward to hearing what this one has to share today. I was warm welcome.

00;01;48;16 - 00;01;54;13
Aswand Cruickshank
Thank you for having me, Craig. Looking forward to being on here, man. I have been looking forward to this for a while now.

00;01;54;16 - 00;02;08;09
Craig Andrews
Yeah. So I, I have no idea of the story other than what you told me. And it's your your coach died on the field when you were nine years old.

00;02;08;11 - 00;02;37;12
Aswand Cruickshank
Nine years old, you know, and, when you mentioned it changed the trajectory of my life, you couldn't be more spot on because, you know, at this time and as you just experienced, you know, it's a challenge saying my name as warned Cruickshank. Right. So going to school was a really difficult thing for me. And football is where I got my acceptance and I wasn't, you know, I was a good player, above average player, but I wasn't the superstar player that didn't need coaching.

00;02;37;12 - 00;02;54;01
Aswand Cruickshank
You know, I was a guy that actually needed the coaches to help me get to my fullest potential, and I was above average. So most of the coaches that coached us, especially in those days, were black coaches. There was somebody, uncle, somebody, friend, all that kind of stuff. So it wasn't, you know, it was easy.

00;02;54;01 - 00;03;03;03
Craig Andrews
Let me let me interrupt you real quick. The you said you weren't the best athlete, so you needed a coach. Michael Jordan had multiple coaches.

00;03;03;06 - 00;03;04;25
Aswand Cruickshank
Yes, sir. Yes, sir, yes, sir.

00;03;04;27 - 00;03;06;24
Craig Andrews
So I think we all need coaches.

00;03;06;25 - 00;03;25;23
Aswand Cruickshank
Multiple coaches, multiple trainers. And the thing is to and even if you want to bring up Michael Jordan, you got to understand he got cut when he was in high school. All right. So as great as he was he was not the greatest going into his college and his pro years. So everyone needs a coach at that level.

00;03;25;23 - 00;03;44;21
Aswand Cruickshank
And you kind of got me thinking about a different subject. But when you start showing talent earlier and earlier on, it's important for you coaches to coach the talents of when they're bored. For you coaches to stay hard on them and not be so dependent on their talent and their skill level. And that's what the coach that you brought up earlier, that's what he did for everyone.

00;03;44;27 - 00;04;02;25
Aswand Cruickshank
It didn't matter how talented we were. He coached every single person. And the thing that's always been a trigger for me is that he was my first ever white coach. Okay, so you get a white coach who's who's coaching this group of black kids, and you could tell he wasn't anybody's uncle. He wasn't a friend. He was there to handle business.

00;04;02;25 - 00;04;20;09
Aswand Cruickshank
The year before we went two and six and we were absolutely terrible, which is big for me as a kid, because playing football was my acceptance, and I did not want to be a part of a team that wasn't winning. Right. So where we're in that first season where coach art and we make it to six until we make it to the playoffs.

00;04;20;09 - 00;04;37;19
Aswand Cruickshank
Craig and it's, you know, like for me, the one that just previously spent a year or two and six, it was like, okay, he's really making a difference. We as a team were gelling more. We're doing so great and we make it to the playoffs. We're in the semifinals against Peppermill, a team that beat us during the regular season, and it is men.

00;04;37;22 - 00;04;54;29
Aswand Cruickshank
It must have been maybe about five five minutes to go in the fourth quarter. And offense comes out. We're about to seal the game. He's like he looks all of us in the eye, right. We're hot over in the huddle offensive. He's telling us, look guys, I told you you can do it. We were here. Just get this for us now.

00;04;54;29 - 00;05;12;08
Aswand Cruickshank
Just win this, win this, win this. I mean, I remember going back to his halftime speech, he goes, look, you guys play Mortal Kombat, right? Take your take your hands in their in their chest and just rip their heart out. There's clips of that still to this day. Understand I was a captain on that team. So there were clips of that going on throughout the week when, you know, the tragedy happened.

00;05;12;11 - 00;05;37;18
Aswand Cruickshank
But anyways, so we get to that play and it's like, like surreal. I to this day it's planted right here in my skull. I could not I can't shake watch. And again I'm sure you've experienced and you've seen some things in the Marines, but I can't shake what I saw at nine years old, which was right after coach Art gives us this speech, all of a sudden all of us are being rushed to the sidelines.

00;05;37;23 - 00;06;01;25
Aswand Cruickshank
As I'm looking down, being rushed to the sidelines, I'm seeing my coach, this man that meant so much to me. He's struggling for breath, having a massive heart attack. Just couldn't breathe just out of just out of it planted right here. I can not shake it every single time I talk about it. Okay? Every single time I think about every time I wake up, I think about, I mean, I'm, I'm here and I'm here in Florida and I'm watching some of the coverage of the devastating hurricane.

00;06;01;25 - 00;06;21;14
Aswand Cruickshank
And whenever I see tragedy, whenever I see trauma, all those things, all these feelings start coming back. So it after that game, you know, Peppermill just decided to forfeit because they didn't want to put us through that. They didn't want to have us come out. There was still time left in the game. And, what happened was coach ordered officially lost his life that day.

00;06;21;17 - 00;06;40;08
Aswand Cruickshank
And the news cameras picked up on it again. Like I mentioned, I was captain on the team. I was being interviewed and there were clips being shown, and it was such an emotional rollercoaster throughout that week because we saw that championship game to play and we played this team, they Montgomery Village, and before coach R got to us, that was the team he actually coached.

00;06;40;10 - 00;06;58;00
Aswand Cruickshank
So he left Montgomery Village to come coach with the white. Of course he takes us to the championships and we end up playing that now. We lost that game, but it was a really, really emotional thing at nine years old that I experienced. And from that I'm 35 now. But from that point I just don't take life for granted.

00;06;58;03 - 00;07;15;01
Aswand Cruickshank
Everything I do, I do it with my heart and soul and I. And there was something about that moment in the way we came together as a family. His wife used to be there, giving us oranges. His daughter used to be the one doing film. What I think about when I see what the game can do and what the game teaches it just something that I.

00;07;15;01 - 00;07;20;12
Aswand Cruickshank
I do it as a way of honoring a lot of the people that were involved with that. So thank you for letting me share that.

00;07;20;15 - 00;07;39;19
Craig Andrews
Oh, yeah. I mean, I just can't imagine how. I just can't imagine that would, yeah, that would leave an imprint. So, how help me fill in the dots. So, obviously you were playing football then. How long did you continue in football?

00;07;39;22 - 00;07;58;10
Aswand Cruickshank
So I went from then all the way to college. I played nine years old all the way to 22 years old. Only missed one season because of an ACL injury. And, the programs that I played for. And I tell people all the time, I just was lucky. It hit the coaching. A lot of you guys.

00;07;58;13 - 00;08;16;23
Aswand Cruickshank
Right after the White Oak Warriors, I went to a school named Good Council High School, where I played for a guy named Bob Malloy, who ended up retiring with the most wins of any high school football coach in Maryland. And we were again, good council high school. We weren't the national football powerhouse that we're known for now. We're playing on ESPN every single year.

00;08;16;29 - 00;08;35;29
Aswand Cruickshank
We were now beginning to start that process, and I was one of kind of the the guinea pig, so to speak, in terms of the recruiting guys from the White Oak Warriors, from those youth league programs, bringing them to good counsel, because I was supposed to go to a public school, but he recruited us to go to this Catholic school, and we built something special in regards to the football program.

00;08;35;29 - 00;08;53;02
Aswand Cruickshank
Now, my great thought there, and I'll just tell you straight up, my grades were absolutely horrible. And the only thing that really kept me into it wasn't because I wasn't smart enough. Obviously, it was just because the football thing kept my interest so much that that's where my focus went. And the coaches and, you know, getting to know them.

00;08;53;04 - 00;09;19;12
Aswand Cruickshank
I had more work ethic because I saw that the coaches really cared, and the teachers that I had, frankly did not care as much as the coaches that I had. So I just responded accordingly. I got enough, I got the grades good enough to just get by. I had a 2.2 cumulative, so I ended up having to go to Division two out of high school because again, with that grade point average and my above average athletic ability, there was no Division one scholarship coming.

00;09;19;18 - 00;09;46;03
Craig Andrews
So let me pause you right there because you said something really key. You know, so the difference between the thing that made the difference in you is the coaches cared about you, so you perform there. You didn't feel like the teachers cared about you, so you didn't perform there. And I know eventually we're going to get to the point where we're talking about what, you know, coaching people in the workplace.

00;09;46;06 - 00;09;48;19
Craig Andrews
And I think there's a nugget right there.

00;09;48;21 - 00;09;49;23
Aswand Cruickshank
The 1,000%.

00;09;49;25 - 00;10;01;05
Craig Andrews
If you want, if you want to see performance for your people, they perform the best when they know that you care about, you know, not just about their performance but care about them.

00;10;01;08 - 00;10;22;21
Aswand Cruickshank
They do not care how much you know until they know how much you care. Folks. Okay, I cannot stress the importance of that. And then you you hit the nail right there. Perfectly okay. I walked into a council with a straight-A student, straight-A student. All right, I get there, and I was completely lost because this was such a new environment.

00;10;22;21 - 00;10;40;02
Aswand Cruickshank
There were times where I was the only black kid in the class. My name. And you just said was difficult to pronounce. And it was one of those things where you can tell when I'm on the field, I'm able to be around coaches that as long as he's putting in his work, I'm not going to kind of shrug him off or judge him.

00;10;40;02 - 00;10;59;20
Aswand Cruickshank
I mean, I'm just going to treat him like everybody else versus being in the classroom where the name doesn't understand. I'm not excusing every teacher. I'm doing this. But when it when you compare it to what the football coaches show versus what your actual teacher showed, then you start to see the difference and then you get an idea of my backstory of a football is where I got my acceptance.

00;10;59;23 - 00;11;16;28
Aswand Cruickshank
That's just the way I reacted. So I tell leaders all the time. I told teachers all the time, you gotta you gotta make sure you're showing that you care about these students if you want to get production out of them, because there's a lot of talent out there that can just simply be turned off. By the way, that you're teaching.

00;11;17;01 - 00;11;24;08
Craig Andrews
Yeah. Wow. Very cool. Well, we'll continue on. So, so you went on to college ball and. Yeah.

00;11;24;08 - 00;11;45;29
Aswand Cruickshank
So and again, like I said, I won the coaching lottery because that Division two program I played for was Carson Newman College. And I had a position coach, the late Carter Bush, who was my linebackers coach, who was the head coach at University of North Carolina. I mean, he was did some big time things. In fact, he was one of the mentors of my linebacker coach when I was a good counselor.

00;11;45;29 - 00;12;07;02
Aswand Cruickshank
So he knew a lot about the game. And then the head coach at Carson Newman, his name is the late Ken Sparks, who made it a point to introduce the Bible to us. Imagine that Craig. We're walking into a football training camp and he's not giving us playbooks. He's giving us Bibles. Every single speech was about how the how the Word of God would connect to the football world.

00;12;07;07 - 00;12;34;14
Aswand Cruickshank
And I was again, 18 years old, and I was taking all this in, and then, boom, my ACL gets stolen my second semester. ACL gets torn. And then I really actually have to think about what life would be like outside of football. And luckily I was around coaches that were kind of teaching me how to transition, because one of the things that they actually had me do was film and do some of the like for work that you would do for a, college, a start up college coach.

00;12;34;14 - 00;12;53;19
Aswand Cruickshank
Right. So I knew a lot of that stuff going in. And when I told my ACL, I decided I was going to move back home, get a fresh start, and really just kind of get everything going and, that's when I started working at this gym named Washington Sports Club. And there it was. I was around entrepreneurs, personal trainers, people that are selling fitness, and I got a key.

00;12;53;19 - 00;13;17;27
Aswand Cruickshank
I got kind of I'd say I got a masterclass on how to develop as an entrepreneur in the fitness or from that fitness landscape, because I connected with people that were still trying out to play in the NFL, but they were working as personal trainers and they were starting to kind of transition their life. And I'm taking in all these lessons at 19 years old, and then I finally get into what my dream school was at the time, which was Stony Brook University.

00;13;18;02 - 00;13;38;20
Aswand Cruickshank
I walk on there. Oh, that's I'll show you right here. This is where this book came from. Transfer D1. I walk on there, earned my my bachelor's degree there. And right after I earned my bachelor's there, I played two seasons there. And, you know, I made the travel squad and all that kind of stuff. But right after that, I became a college scout, started recruit, and started getting into the business and all that kind of stuff.

00;13;38;20 - 00;13;58;19
Aswand Cruickshank
And that's really where I started to see a lot of the things that I lived through as a player where I started, as I'm connecting with other parents as they were going through the same thing. That's where I really start to see how much I learned as a player was bigger than just football. All right. It wasn't. So going to teach these owners, hey, it's I committed people.

00;13;58;19 - 00;14;25;08
Craig Andrews
Good. And you said something a minute ago that I think is like another one of those key moments. You know, your coach started, started preparing you for the transition. I think there's another leadership lesson there that's huge. As a leader you need you need to be preparing them for what's next. Especially if they're going to be growing in leadership, if they're going to be rising to a higher position in the company.

00;14;25;11 - 00;14;54;00
Aswand Cruickshank
Exactly. And that's what you just said is exactly what I want. The message I'd like to convey to every single business owner that I do come across is that what your role is? And I guess you may know a lot of stuff about your business, and you may want you may have a vision for your business, but there's no getting around having to work with other people, even if you don't have to hire them directly, even if it's a contract based thing or even it's a situation where you're working with another organization that hiring them out.

00;14;54;00 - 00;15;17;12
Aswand Cruickshank
Agency, whatever it is, you have to be setting your business up in a way in which you are helping improve somebody else's life, or you're not going to be in business for long at all. It's very important that you have a a sense of philanthropy and a sense of understanding that, hey, my business is going to serve a bigger purpose than just me, or you're not going to be able to really collaborate and connect with people.

00;15;17;14 - 00;15;37;29
Craig Andrews
Yeah. Wow. So so tell me when, so obviously you've taken all of this and you now coach business forces, to help them have more functional teams. And so what does that look like? How do you take those lessons from sports and actually apply them in the workplace?

00;15;38;01 - 00;15;55;04
Aswand Cruickshank
Yeah. So my example goes again, it goes right back to the football field. When I was at Stony Brook, which was my dream school, the way we were, the the main times in which I really felt like I was the I'll say like this, the times in which I felt like I was a part of the team the most was during our workouts and during our conditioning.

00;15;55;04 - 00;16;14;07
Aswand Cruickshank
Right. So the way the teams were separated, the team was separated for though, so we had a group A, A, Group B and a Group C, group A was the skill guys. The wideouts, the running backs, the the core, the defensive back. These are guys that would have made great athletes in whatever sport that they choose. That's what I call my skilled workers.

00;16;14;07 - 00;16;39;11
Aswand Cruickshank
All right. So if you're a cosmetologist, you're a plumber. You're, somebody that makes their money just based on your skill. You put them in a certain category. Then there was my group. Linebackers. We well informed workers. These are your managers. These are, again, like your owners, the people that are responsible for finding the skill guys, putting them in the right situation, the quarterbacks of the situation and the quarterbacks of the organization.

00;16;39;14 - 00;17;04;21
Aswand Cruickshank
Then you have the frontline workers. This was Group C, so you had Group A, group B, group C, these are frontline workers, offensive defensive linemen. You only care about them when they're holding their full start or they're giving up a sack. Hey. Yeah. And just like in just like in a business, the people that, you know, wiping down, wiping down windows, the ones that are mopping, the ones that are doing all the front team work that you only care about when it's not working.

00;17;04;27 - 00;17;34;15
Aswand Cruickshank
And I had I had it set up to where Swith s shift. I put these workers in categories. Then how it work was. Well, what actually happened is I was watching a, I was watching that was the Fiesta Bowl from the year, the Fiesta Bowl back when Trevor Lawrence played for the Clemson Tigers. I don't know if you listeners are big into football, but it was Ohio State taking on Clemson, and they had this quarterback named Trevor Lawrence, who was an absolute stud at the collegiate level.

00;17;34;23 - 00;17;49;28
Aswand Cruickshank
And I was watching him and I'm like, I had the the had the name. I have the acronym. I'm trying to figure out what's going to be the next thing to to really go out and write a book and, you know, build my business off of. And then I see Trevor Lawrence, who's a well informed worker, take off about 50 yards down the field.

00;17;50;03 - 00;18;17;01
Aswand Cruickshank
I mean, fast as can be. I'm like, there's a quarterback, well-informed guy who's just as fast as his skilled players, which are the wide receivers. And that's when the like came in. Plus like lift yourself. So to answer your question, the, said all of that to make sure you guys understand when you're in the workplace and you associate yourself with one of these categories, it's important that you are constantly lifting yourself and you're getting better.

00;18;17;01 - 00;18;31;09
Aswand Cruickshank
So if you consider yourself the skilled work and you make the money based on your skill, hey, you now need to have some information because take it from me, that skill can be taken away if you have a knee surgery, if you have this, if you have that, you have something that happens in which you're not able to use that skill.

00;18;31;15 - 00;18;48;17
Aswand Cruickshank
You're going to have to rely on that information. Say you're a frontline person. All right, hey, I need to go and I need to learn things so I don't get stuck in this situation. So I know I have an overall view of the organization. You as an individual who can take the initiative to do things that are going to make it so you're more valuable to your business.

00;18;48;17 - 00;19;13;21
Aswand Cruickshank
Now, also to the point in which we were talking about earlier, as an owner, you have to create that type of environment where every single person that's working there has a element to them, has a sense of them where they're constantly trying to get better, and then not just staying there, not staying stagnant in their one category. Because if you do that, eventually people are going to go move on, and they're not going to want to be a part of your organization because they're not growing.

00;19;13;21 - 00;19;18;12
Aswand Cruickshank
So that's how it kind of looks. That's how everything kind of shapes up.

00;19;18;15 - 00;19;26;13
Craig Andrews
Excellent. So typically you work with, companies who have 20 or more team members. Is that right?

00;19;26;16 - 00;19;59;02
Aswand Cruickshank
Exactly. At 20 or more team members, is usually the, the way, the best way to work this system because if and it's not to say I wouldn't work with anyone that has any less or you know, I don't I don't have material for people that have less employees and you're trying to build or whatever. But when it comes to the workshops and the keynotes and the things that I'm able to do, when you have a significant amount of employees and they start to see their competition, you know, they might the the material and the things that I'm telling you is not going to be something that goes in one ear and out the other.

00;19;59;07 - 00;20;22;18
Aswand Cruickshank
They start seeing as like, okay, if I don't get better, somebody else will. So that's why I'm always liking to work with organizations that have a few more employees and, have the ability to really see the competition. And then that's where you get that feeling like a championship football team. That's what makes these organizations so great, is because every single day in practice, every day we're working, every day we're trying to outwork people.

00;20;22;18 - 00;20;27;18
Aswand Cruickshank
And ultimately that leads to that leads to a very, very powerful unit.

00;20;27;21 - 00;20;49;17
Craig Andrews
How do you work out the, you know, kind of the competitive nature, you know, so you have people there's obviously fewer positions at the top than at the bottom, and you have multiple people that want that position. So how do you work out having them compete to get that position while still being a team player.

00;20;49;20 - 00;21;18;19
Aswand Cruickshank
You. So here you basically have to understand that first of all you all are on the same team. All right. You're all on the same team. And we're all interested in getting better. And then you emphasize the fact that the competition is not a bad thing at all. The competition is not a bad thing. And what I would what I explained to business owners is that you have got to you've got to create an environment where you have people understand making money and creating a revenue for your business.

00;21;18;19 - 00;21;40;01
Aswand Cruickshank
Everybody has a role in that. So if you make it to the whatever the title is and then you're the person below, but you're still making a certain amount and you actually are competing and you're getting each other better, making each other better. There's no egos involved. You guys both put in your work, you both deserve a raise and you both are, you know, responsible for generating whatever the money is.

00;21;40;08 - 00;22;00;05
Aswand Cruickshank
And that's just how it works. So that the, the point that you're making in terms of that title, it's very important that people realize you have to be chasing the work and not chasing the title. Don't chase the job title chase actually the the actual work that you're going to be doing, and that is on you as an owner to create that.

00;22;00;06 - 00;22;22;14
Aswand Cruickshank
You can't go around throwing these titles at people and giving it out just for their ego. Now, as far as the money is concerned, that's something you can control. You can control who deserves what revenue and stuff like that. But all of that is going to be based on how you set the standard and what exactly you put out there for your employees to go out and get.

00;22;22;17 - 00;22;44;26
Craig Andrews
Yeah. Well, and as, as we're kind of wrapping up, you know, I, I love what you're laying out there, and I love the fact that there's a coaching element of it, that's important across the organization. And I think the one coaching element that's easy to forget is even the owner needs a coach, just like Michael Jordan. He didn't have one coach.

00;22;44;26 - 00;22;46;28
Craig Andrews
He had a bunch of coaches.

00;22;46;29 - 00;22;48;09
Aswand Cruickshank
Yeah. Yes.

00;22;48;12 - 00;22;54;29
Craig Andrews
And if one of the best athletes of all time needs a coach, I can't imagine the business owner that doesn't. Yeah.

00;22;55;06 - 00;23;17;00
Aswand Cruickshank
I so the way I've developed this concept is because I've worked for six different gyms that have all gone out of business. All right. All owners who went about this exact and made the same mistake that you're kind of alluding to now, in which they thought they can go out and do it on their own, they felt like they can just bring in anybody, and you could just train anybody up, and they could just be an owner.

00;23;17;00 - 00;23;35;00
Aswand Cruickshank
And I'm going to walk around with this owner title. You owners need a coach, okay. You need a coach. Because nowadays when people and you bring people in, if they're not happy with what's going on, they can simply go on their social media devices, they can go on LinkedIn and they can go work with somebody else just like that.

00;23;35;00 - 00;23;52;10
Aswand Cruickshank
They can get in touch with whoever it is they want. You have to stand out as an owner, and you have to show people like, we we're going to keep going back to this. You have to show them that you care enough about them, that you're going to do what it takes to create an environment that's going to be cohesive, and that's going to be, again, we're going to be competing.

00;23;52;10 - 00;24;02;12
Aswand Cruickshank
No, don't get me wrong. We're going to compete. We love the competition, but we're going to make sure every single person knows their role and knows how they can improve and get better as one.

00;24;02;12 - 00;24;10;22
Craig Andrews
This is just amazing, amazing content. I appreciate you sharing it. If somebody wants to learn more about how did they reach you?

00;24;10;24 - 00;24;34;11
Aswand Cruickshank
So go to Free guide that make your move.com. Just go in there. But, put your information in. I created a free guide that has top ten ways to reduce turnover in your business that is free for anybody that goes in and puts their information in. So the main website to check out is free guide that make your move.com awesome.

00;24;34;13 - 00;24;48;01
Craig Andrews
Well I hope people reach out and get that because certainly in today's labor market that's that's important. It's important in any labor market. But as one, thank you for sharing your insights on leaders and legacies.

00;24;48;03 - 00;24;53;18
Aswand Cruickshank
My pleasure Craig, my pleasure.

00;24;53;18 - 00;25;22;16
Craig Andrews
This is Craig Andrews. I want to thank you for listening to the Leaders and Legacies podcast. We're looking for leaders to share how they're making the impact beyond themselves. If that's you, please go to Alize for me.com/guest and sign up there. If you got something out of this interview, we would love you to share this episode on social media.

00;25;22;18 - 00;25;45;28
Craig Andrews
Just do a quick screenshot with your phone and text it to a friend, or posted on the socials. If you know someone who would be a great guest, tag them on social media and let them know about the show, including the hashtag leaders and legacies. I love seeing your posts and suggestions. We are regularly putting out new episodes and content to make sure you don't miss anything.

00;25;46;00 - 00;27;56;14
Craig Andrews
Please go ahead and subscribe your thumbs up! Ratings and reviews go a long way to help promote the show. It means a lot to me. It means a lot to my team. If you want to know more, please go to Alize for me.com. or follow me on LinkedIn. Thanks for listening. We'll see you next time.