Dustin and Anneliese Vance share their journey from corporate life to launching "Never Miss a Moment" Consulting, where leadership means putting family first. They built their business to enable Dustin to step away from the 9-to-5 and be present for their children. Their approach centers on empowering family-owned businesses, allowing parents to focus on family instead of stressing over marketing and operations. The Vances emphasize that true leadership doesn’t stop at the office; it’s about setting the right example at home, fostering a nurturing environment, and embodying values for their children. Their story highlights the importance of fathers actively engaging with their kids and of business practices that align with personal values. With a commitment to authenticity and hands-on service, "Never Miss a Moment" aims to relieve small business owners from overwhelming responsibilities, so they can prioritize what truly matters.

Want to learn more about Dustin & Anneliese's work? Check out their website at https://www.nevermissamomentconsulting.com.

Connect with Anneliese on LinkedIn at https://www.linkedin.com/in/anneliesemvance/.

Key Points and Timestamps

• 00:00:10 – Introduction to Dustin and Anneliese Vance, founders of "Never Miss a Moment" Consulting.
• 00:02:10 – Dustin's corporate experiences and decision to build a family-centered business.
• 00:10:00 – Their commitment to having Dustin work from home, focusing on children’s well-being.
• 00:17:00 – Discussion on the importance of active fatherhood and its role in societal change.
• 00:24:00 – Insights into "Never Miss a Moment" Consulting’s services and unique approach to marketing for family-owned businesses.
• 00:31:20 – The Vances’ philosophy on leadership, focusing on empowering other families by lifting the marketing burden off small business owners.

Transcript

00:00:10:18 - 00:00:35:14
Craig Andrews
Today, I want to welcome back Anneliese Vance. And she has brought her husband, Dustin. They are the founders of Never Miss a moment Consulting. Now, when I first met Anneliese, it was on LinkedIn. And one of the things that really stood out to her, to me, was her passion for getting fathers in their homes and getting fathers to spend time with their kids.

00:00:35:16 - 00:00:59:05
Craig Andrews
And one of the goals that Anneliese had was, I'm working to the day that Dustin can quit this job, that we're no longer required, dependent on this income. And he can come home and we can run this business together. But with him in the home, raising his kids. And so that moment happened. And now we're inviting the only Anneliese back, but also Dustin.

00:00:59:07 - 00:01:00:19
Craig Andrews
Guys, welcome.

00:01:00:21 - 00:01:01:23
Anneliese Vance
Hey. Thanks, Craig.

00:01:01:23 - 00:01:03:04
Dustin Vance
Thanks for having us.

00:01:03:06 - 00:01:03:19
Craig Andrews
Yeah.

00:01:03:19 - 00:01:08:15
Dustin Vance
So my question for you. I saw you take your glasses off. Should I should I take my hat off to.

00:01:08:17 - 00:01:11:13
Anneliese Vance
Have you moment? Yeah.

00:01:11:15 - 00:01:14:04
Craig Andrews
Okay. So we're going to restart.

00:01:14:06 - 00:01:15:07
Dustin Vance


00:01:15:09 - 00:01:24:04
Craig Andrews
Sorry. I just take my glasses off for my own benefit. So don't worry about it. So.

00:01:24:06 - 00:01:28:18
Dustin Vance
So what are the secret? I hope that this kind of stuff. That's why I was like. I was like, do I need.

00:01:28:20 - 00:01:29:19
Anneliese Vance
Any more questions?

00:01:29:19 - 00:01:30:05
Dustin Vance
No. I'm good.

00:01:30:06 - 00:01:31:14
Anneliese Vance
I'm start. That's why he asked.

00:01:31:14 - 00:01:34:12
Dustin Vance
I was like, I was following the leader here. So I was like, do I need to, you know.

00:01:34:14 - 00:01:35:16
Anneliese Vance
Get us outside.

00:01:35:17 - 00:01:40:16
Dustin Vance
Oh, okay. Cool. I don't know etiquette here, so forgive me if I'm a little awkward.

00:01:40:22 - 00:01:50:23
Craig Andrews
No, no, no, just, just be casual. If you want to take your glasses off, take them off. If you want to leave them on, leave them on. Don't matter to me.

00:01:51:00 - 00:01:57:10
Dustin Vance
I'm okay with super nerd. I'm okay with that. Okay. I got to fit the image.

00:01:57:12 - 00:02:10:15
Craig Andrews
All right, so we're going to do a few minutes of silent and then restart. Okay.

00:02:10:17 - 00:02:40:10
Craig Andrews
All right. Today I want to welcome back Anneliese Vance. And today she's brought her husband, Dustin. I met Anneliese originally on LinkedIn, and the thing that captivated me about her is her passion for fathers being involved in their children's lives. And, you know, I have to say, if there is one thing that I think will change our nation that will do more to change our nation than any election ever will, it would be fathers being involved in their kids lives.

00:02:40:10 - 00:03:04:14
Craig Andrews
And so I saw that trait. And Anneliese, it just got me really excited. And we started the conversation. She came on, she told me about this, and she said, I am working to the day that Dustin can come home. We're trying to grow the business to the point where we have enough clients. Dustin can come home and quit his day job and we can run this business together and he can be in home raising his kids.

00:03:04:14 - 00:03:10:18
Craig Andrews
And so today Dustin is here. And so I'm so excited. Welcome and please welcome Dustin.

00:03:10:20 - 00:03:11:01
Anneliese Vance
Thank you.

00:03:11:05 - 00:03:12:15
Dustin Vance
Thanks for having us.

00:03:12:17 - 00:03:36:14
Craig Andrews
Absolutely, absolutely. So you guys are in Cincinnati, Ohio, right there in the the heart of America. And something that happens in the heart of America. Sometimes some cows get tipped and, at least as I understand your city, girl, you didn't tip cows in the burbs.

00:03:36:16 - 00:03:41:02
Anneliese Vance
Did not? I did not, nor at Boston College. Did not.

00:03:41:04 - 00:03:44:08
Craig Andrews
But, Dustin, have you tipped a cow?

00:03:44:10 - 00:03:45:17
Dustin Vance
Yes.

00:03:45:19 - 00:03:53:05
Craig Andrews
All right, so first off, for those that don't know what this is, what is called tipping.

00:03:53:07 - 00:04:11:17
Dustin Vance
Theoretically, you sneak out there when they're sleeping. And if they're not laying down, sometimes they lock their knees. You attempt to push over a very heavy object, and get out of their life.

00:04:11:19 - 00:04:18:17
Craig Andrews
So where there are cows, there's often fecal matter.

00:04:18:19 - 00:04:20:16
Dustin Vance
Correct.

00:04:20:18 - 00:04:24:22
Craig Andrews
So how do you do that without slipping?

00:04:24:23 - 00:04:42:22
Dustin Vance
Be very cautious. Be aware where? I have a friend with me, who found out the hard way. And got a face full of crap. And, that was his first experience. I think it was probably his last. Yeah.

00:04:42:24 - 00:04:48:19
Craig Andrews
I could get that now. Do you ever have a cow wake up with you, wake up on you, and get a little upset?

00:04:48:21 - 00:05:16:01
Dustin Vance
Yes. We've been, on that day that my friend worked with me. We had kind of a little bit of a stampede. We got out, I climbed a tree. There was a tree next to the fence. I was smart to go high. In the panic of everything, he laid down in a ditch, next to the road had rained, so he had all the sewage going over his face.

00:05:16:03 - 00:05:34:06
Dustin Vance
And, because it was just one of those kind of fences where it's just kind of three little piles going horizontally. They didn't stop. They broke free. And it was kind of a big issue out there where I grew up. It was kind of all over the news where cows were kind of roaming around.

00:05:34:08 - 00:05:47:17
Dustin Vance
There was actually what they call the ghost cow because they couldn't find it. It would be popping up in everybody's backyard. And then place would come in to get it and it wouldn't be there anymore. And it went on for like two weeks. We were the cause of that.

00:05:47:19 - 00:05:49:08
Anneliese Vance
So find out.

00:05:49:10 - 00:05:50:13
Dustin Vance
Now.

00:05:50:15 - 00:05:50:22
Anneliese Vance
Okay.

00:05:50:22 - 00:05:55:11
Craig Andrews
Well, tell us, what were you guys, like, moving the cow around now?

00:05:55:17 - 00:06:16:09
Dustin Vance
They just they wander, you know? So that's just, we had helicopters flying over looking for it. It was all over the news. And, once they found it, you know, they fixed the fence and all that other stuff. I had to hose them off in the back of the yard, before we came inside.

00:06:16:11 - 00:06:38:18
Dustin Vance
It was a pretty big ordeal. What happened was, he went to, to knock one over. And, it was kind of damp. Wet because it rained and, he slipped and his face planted into the side of it, and his face went down the side of it, right into, a cow patty. And,

00:06:38:20 - 00:06:41:17
Craig Andrews
Cow patty being cooked for, turned.

00:06:41:19 - 00:07:04:06
Dustin Vance
Transferred. Yes. Big. Yeah. Yeah. From that point forward, it was kind of like run. Because he was not quiet about it. Rightfully so. I mean, he had he had crap in his teeth and his nostrils. It was his pretty that I, I don't blame him. Oh. So he's he doesn't want to get around cows.

00:07:04:08 - 00:07:05:12
Anneliese Vance
Does he still eat?

00:07:05:14 - 00:07:09:01
Dustin Vance
I don't know, I talked to him a long time.

00:07:09:03 - 00:07:12:10
Craig Andrews
So just do the cows get hurt when you do that?

00:07:12:12 - 00:07:20:12
Dustin Vance
Oh, they can if they can. I mean, you gotta remember, you know, it's it's a lot of upper weight there.

00:07:20:14 - 00:07:21:03
Craig Andrews
You know.

00:07:21:05 - 00:07:28:16
Dustin Vance
And it's not as easy to knock one over as it does. It sounds it takes quite a bit of effort, I bet.

00:07:28:18 - 00:07:42:02
Craig Andrews
So, here's the big question for me. How did you go from cow tipping to Google ads? That's I don't necessarily associate those two things together.

00:07:42:04 - 00:07:42:23
Anneliese Vance
Yeah.

00:07:43:00 - 00:08:10:18
Dustin Vance
So thus far we've had it on, I did a lot of hopping around, job wise and, I was never a big fan of the whole corporate, kind of climb, if that makes sense. I never I never liked the idea that somebody else had more control in my life than I did. And I never liked the always having to ask for permission to do something in my own life.

00:08:10:20 - 00:08:37:23
Dustin Vance
So when we were not, when I launched my original company, she was actually my competitor. She worked for a a larger company that was kind of a national company. And so I orbited that for probably about 14 years. Yeah. And, prior to some leadership change, they were it was really good leadership before the change where they invited family to come in.

00:08:37:23 - 00:09:03:22
Dustin Vance
And it was very family oriented. And so I got to experience quite a bit just from being associated with, with my wife. But was there were some changes and some different priorities in the company structure went away from the value of salespeople to the value of the sale. It was kind of more time to start looking for ways to exit out of that scenario.

00:09:03:24 - 00:09:23:09
Dustin Vance
And I believe it or not, before I started my company, I went and worked for another company that was in a similar field, and I was selling clients, and I was making promises. And, the leadership of this company, throughout a challenge of saying, you know, I'm out here at the headquarters and we will show you what we do.

00:09:23:11 - 00:09:40:12
Dustin Vance
And they didn't think anybody would take them up on it. And I was like, I'm going. And so I went out to the headquarters, and I spent two days walking around the facility. And one of the goals that I had was, I wanted to find the account managers that were working on the accounts that I had sold.

00:09:40:14 - 00:10:01:14
Dustin Vance
So I can actually say, I've met these people and I, you know, I watch what they do. They do good work. Well, sadly, I found that, it wasn't as good as it could have been. There was way different priorities. And they were overloaded. And I was like, my name. They're buying me my name, my reputation.

00:10:01:16 - 00:10:24:01
Dustin Vance
And these people can't deliver. And I was like, well, I can do better. And if I'm going to sell people on this, you know, I'm going to step into that role just because, I'm a big person on trust. And, when I go in and I start a relationship, I'm very relational. They're buying me, not the company or the product.

00:10:24:03 - 00:10:50:17
Dustin Vance
So when something goes wrong, if they're wanting to talk to me. So perfect storm happened when she was exiting out of corporate world. I had already started setting up a little bit of a foundation. So when she stepped out, it was an easy transition. She brought a more polished, business mind to the table, and a little bit more product knowledge in some areas.

00:10:50:19 - 00:10:55:23
Dustin Vance
And it worked out really well. Combining forces. And here we are today.

00:10:56:00 - 00:11:24:07
Craig Andrews
Well, that's cool, that's cool. Well, and one of the things kind of going back to my introduction, one of the things I really appreciated about, and Lisa's heart and everything I heard and now in meeting is just the desire to build a business with the purpose that you could come home and be there with your kids. And how long has it been since that day happened?

00:11:24:09 - 00:11:30:15
Anneliese Vance
I was June, was it right beforehand? Before? Was it right for me?

00:11:30:18 - 00:11:32:24
Dustin Vance
It wasn't for you, you know, since Lilly's been.

00:11:32:24 - 00:12:47:11
Anneliese Vance
Born, right? No. But for him, it was right around the middle of June. Yeah. We had a family trip to Florida. Planned that kind of, set off and.

00:12:47:13 - 00:12:51:07
Anneliese Vance
A sorry about that technical difficulty, Craig, I apologize.

00:12:51:09 - 00:13:12:21
Craig Andrews
No worries. So what we're going to do is we're going to go back, and just start talking about, you know, as if we didn't lose anything and just start talking about, we explaining when came home and start with, we had a family trip that we took in June. Okay.

00:13:12:23 - 00:13:19:02
Dustin Vance
And there was a big positive energy, like a cut at it or whatever. Yeah. And come together while.

00:13:19:04 - 00:13:38:12
Craig Andrews
Okay. And let's, let's give, give a few seconds of silence. Apparently the clapper don't work. I don't see it in the thing, but a few minutes. Silence, I see, so, I'll signal when to start. Okay.

00:13:38:14 - 00:13:47:17
Anneliese Vance
So we actually had a family trip planned in June, so Dustin's been home with us, all together for about five months.

00:13:47:19 - 00:14:02:11
Craig Andrews
Wow. And the. Was the trip in June? Just just say, well, hey, now is as good a time as ever. Or was a trip or a reward or, you know, how that all work out?

00:14:02:13 - 00:14:26:00
Dustin Vance
There's kind of quite a bit of backstory there, but, when we got married, we prioritized a long term vision over a short term pleasure. And so we never took a honeymoon. Believe it or not, we haven't taken a vacation. And, 17 years, and one of the things that provoked is full transparency.

00:14:26:00 - 00:14:43:06
Dustin Vance
One of the things that provoked some of the transition was, her parents are aging out. And, one of the promises I made to her was that, if their parents, if purpose or my parents never wanted to, we were never going to put them in a home. We wanted them to age out around us.

00:14:43:06 - 00:15:00:23
Dustin Vance
We wanted them to age out around both sides of that. We wanted them to age out around the grandkids and all that. And, her parents are getting up there and age. And so we throw it out there. Long story short, we sell our house in preparation. One part of the party just wasn't quite ready.

00:15:01:00 - 00:15:16:02
Dustin Vance
And so to take the pressure off them, we were like, don't worry about it or we'll take a vacation. We'll figure it out. So we put a pause on it for now. While they kind of figured a few more things out and, so they were like, well, why don't we, you know.

00:15:16:04 - 00:15:16:22
Anneliese Vance
Live our life somewhere.

00:15:16:23 - 00:15:36:04
Dustin Vance
Or digital nomads now. So, like, we can get up and go, this is part of the vision that we had planned was the freedom to kind of live our life in a way that, we found to be acceptable. And, here we are. You know, we took a vacation to Florida and, it's been good.

00:15:36:10 - 00:15:53:23
Dustin Vance
So it's been really neat, to be able to walk away from a, should I say a 9 to 5 job in a scenario and, not have the fear and the pressure of going, am I going to be accepted back because my workload going to be through the roof? Did they find a replacement? Is my child going to be there?

00:15:54:00 - 00:16:00:16
Dustin Vance
You know what's happened? It's been it's it's been kind of a wild ride.

00:16:00:18 - 00:16:13:22
Craig Andrews
Wow. Well, and just, you know, back to transparency. You actually were recording this. You're in your parent's bathroom, and you're hoping the kids are sleeping in a room nearby. You're hoping not to wake up the kids?

00:16:13:24 - 00:16:38:05
Dustin Vance
Yep. Correct. Wow. Yeah. So it's just one of those scenarios where, you know, good intentions. You know, so here we are. They had a, they had a timeshare that they weren't going to use. And so we were like, well, they're like, we got one in Florida. We're like, what's A to Z? So we're in a time shot in Florida before I head back to Cincinnati.

00:16:38:07 - 00:16:38:15
Dustin Vance
Yep.

00:16:38:15 - 00:16:51:02
Craig Andrews
Oh, wow. Well, that's really cool. And so how did the how did it go down with the kids when they found out that you were coming home?

00:16:51:04 - 00:17:19:18
Anneliese Vance
Quinn has no clue that Dustin was ever gone. And that was my goal. I knew from hindsight because when Dustin had to go back to work and he did that because for anyone who's ever been in sales, having a base is really, really key. So you can take the pressure off of your clients and your prospects and not have to have them do things because you know, your family needs the money.

00:17:19:20 - 00:17:41:11
Anneliese Vance
So Dustin went back to give me that base to take the pressure off so that we could do things based on the character that we really wanted to. And Lily was two and a half when that happened, and I remember, and I may or may not have said this on the last podcast, but I remember when she would not hug him when he left because she felt like it was condoning the message of him leaving.

00:17:41:13 - 00:18:08:19
Anneliese Vance
She'd hug him when he came home. There was one time she couldn't keep her promise to herself, and she ran after him into the driveway to give him a hug before he left. But that was when all of her emotions were turning on, and it was probably the hardest on Lily. You know, outside of me and Dustin, because she was very aware of what was happening, because her buddy, who had been with her for two and a half years, every day of her life, was all of a sudden leaving.

00:18:08:19 - 00:18:30:03
Anneliese Vance
So one of my huge intentions was for Quinn to never figure out that daddy had left. He was convinced that he was in his office. He would watch him walk out the door, but he was convinced at nap time, can I go say goodnight to daddy? And I'm like, oh buddy, hey, he's working. You know, we can see him after nap.

00:18:30:05 - 00:18:53:11
Anneliese Vance
Never figured it out. Thank God. I think we did it just in time. But Lily's been very, very happy. And the message went from, you know, Lily. And again, I'm trying to remember what we talked about on the last one, but we've always involved our daughter in our business. And her role when she went to naptime was, hey, you go to sleep.

00:18:53:13 - 00:19:11:14
Anneliese Vance
Mommy's going to go do meetings. And she'd ask me before every nap, mommy, how many meetings do you have a day? We bring a daddy home. I mean, she's mini me. She's like Type-A, like oldest child, and she would ask me how many meetings I had. She would take her nap. So now she knows that mommy does meetings to keep daddy home.

00:19:11:14 - 00:19:36:12
Anneliese Vance
And she takes a nap to keep daddy home, because if daddy can get work done during nap, daddy doesn't have to go leave. And she remembers the difference. She remembers the difference of him being gone because it was 18 months. She was two and a half to four and a half ish. And she remembers. And so she'll tell Quinn, hey, buddy, you know, we need to watch this or we need to hang out with mom right now so daddy can stay home.

00:19:36:12 - 00:20:02:20
Anneliese Vance
We don't want him to have to leave. And he's like, leave. But she, you know, at four years old is telling him that. And she she's very aware. And I'm glad for her character development that she is, because I want our kids to understand that their sacrifice for what we do. We were driving yesterday out of Costco and Target, and they saw all these yellow school busses, and they said, mommy, you know, what's that?

00:20:02:20 - 00:20:23:19
Anneliese Vance
And I said, well, sweetie, those are to take kids to school. Whose mommies and daddies have to work and their mommy can't stay home and homeschool them, and I'm not putting them down. But I was learning the difference to my kids because that's a choice we're making. Our daughter will not survive in a typical school. She's just she's too active.

00:20:23:19 - 00:20:30:19
Anneliese Vance
She's too just her own thinker. Too much of him. I wish he'd had home schooling growing up.

00:20:30:21 - 00:20:31:23
Dustin Vance


00:20:32:00 - 00:20:55:02
Anneliese Vance
But, you know, they understand that there's sacrifices that Mommy and daddy makes to provide them that. And we've been talking lately about, you know, certain things aren't their privileges. You know, I'm going to take Lily to get her nails painted and all. Today, I was like, look like this isn't something you just get, because, you know, this is because you've been behaving and you've been listening and you've been obeying and you've been helping with your brother.

00:20:55:04 - 00:21:00:21
Anneliese Vance
And she understands that, you know, you get out to put it, you know, it's not just handed to you.

00:21:00:23 - 00:21:02:23
Dustin Vance
So, you know.

00:21:03:00 - 00:21:31:20
Craig Andrews
You know, it's I mean, that's so the, the and, you know, we've talked about this, you and I have talked about this before and Lisa's the the role that fathers play in their kids lives. And you know, of course we've had a, you know, a big political season behind us and everybody gets animated and what have you. And, you know, the rhetoric is always what our nation needs.

00:21:31:20 - 00:21:46:24
Craig Andrews
This change, you know, what they need to like this candidate or that candidate for it to go on. And I truly believe if we want to change our nation, more could be done by putting fathers in their homes.

00:21:47:01 - 00:21:49:03
Anneliese Vance
Amen.

00:21:49:05 - 00:22:12:19
Dustin Vance
You know, I would take it maybe a little bit farther. I would say a lot of what's wrong in our world is the failure of men. As much as we would love to blame women and all that, but I think it's because men are just choosing not to take proper responsibility and lead with proper character. And I do think it starts in the home, but I do think that not to sound chauvinistic, but I do think it starts with the husband.

00:22:12:21 - 00:22:42:16
Dustin Vance
Somebody has got to set the example. And, I think men are wired, to do that. But, I think some of that has been lost, in the passing of the generations, because I could tell a difference when I step into the, to the home, our kids, the atmosphere changes entirely. And, you know, she brings a different atmosphere to, and there's things that she provides that I.

00:22:42:18 - 00:23:02:02
Dustin Vance
I'm just I'm not able to provide. It's just I'm not wired for it. And, it's just not my strengths. But there is just something about having a dad like that. It's just when a dad hugs his daughter and she looks at me and she goes, and am I beautiful? I'm like, yes, you are. You are gorgeous.

00:23:02:02 - 00:23:21:09
Dustin Vance
And you're amazing because she's seeking that confirmation. And I don't want her to seek that confirmation from somebody else that doesn't have proper intent. Because it an example is it's like I was asking my wife, a couple weeks ago. I was just like, you know, when does a girl change from this precious thing that will protect her with our life?

00:23:21:11 - 00:23:38:05
Dustin Vance
We could be out walking around like, Florida. It's like you got grandkids. Like you are going golden. Women will walk up. And, I mean, I literally had an old lady who never had children walk up to my kids and target and hand them money, and I jokingly I turned around and I looked at her and I was like, I'll give you a hug for ten.

00:23:38:07 - 00:23:44:23
Dustin Vance
Yeah. I was like, hey, we are entrepreneurs here. Like, you know, let's, let's keep this girl. I'm like, you know, I see some options here.

00:23:44:23 - 00:23:49:08
Anneliese Vance
But yesterday Lily turned and asked a woman, can I have money?

00:23:49:10 - 00:24:10:18
Dustin Vance
So it's one of those kind of bags where. But, you know. But when does a little girl change from the. In this precious thing where society will lay their lives down for her? I will protect her too. Now, this idea of this, you know, this lust crazed. Whatever. We no longer protect them. You know, so. And I think that begins at the the male level.

00:24:10:18 - 00:24:37:23
Dustin Vance
At the father level. And I think it's irresponsible and unfair to make women have to double dip. And I think a lot of certain movements out there that are anti male is because it's our fault. We've done a lot of wrong that we have taken ownership for and we haven't worked towards correcting. And I think if we continue to keep the course that we are then the divide is just going to get so great.

00:24:38:00 - 00:24:57:03
Dustin Vance
And so I do think men need to be in the home. And sometimes when I coach and mentor people, especially people are becoming new parents and so like that, oftentimes I see guys the mindset shift to provision, financial sense. And I have to slow them down and I have to let them know, like finances is only a part of provision.

00:24:57:03 - 00:25:18:21
Dustin Vance
Provision doesn't necessarily always mean a tangible dollars for money scenario. Provision means, a house of peace, a house of security, a house on the internet, a house, a vision. You know, rules of that relationship equals rebellion. And so, it's just one of those kind of scenarios where, like, I think men don't realize what they bring to the table.

00:25:18:21 - 00:25:34:02
Dustin Vance
And if they did, I in the price of a sacrifice that is there that I think they would take that role and responsibility a little bit more seriously. Because I see with my daughter all the time, just the other day, she walked up to me and she's like, hey, dad, can I have some one on one time?

00:25:34:04 - 00:25:59:02
Dustin Vance
Because one of the things I've noticed by having two children is how they naturally compete. They don't realize it, but they're competing for my love and they don't understand. And so I have to slow down and let them know that, like, you don't have to compete for that love, you know? But if I don't, if I'm not there to correct that, if I'm, if I'm working 12 hours, you know, a day, nine hours a day, and I'm giving my best to somebody else.

00:25:59:02 - 00:26:20:08
Dustin Vance
I can't give my best to my children. You know, they're going to walk around with these thoughts and things like that, and it's going to permeate into the relationships. I want my children walking around with security, knowing that they are loved and that, hard work is okay, but they're not entitled. But they don't have to compete for my affection or my love.

00:26:20:10 - 00:26:44:18
Dustin Vance
And that's been a little bit of a battle just because they don't fully understand some things. But, it's a battle worthy, standing my ground on and constantly reminding them that, you know, I love them both. I love them differently. But there's nothing that they can do that's going to gain them more or less. And I think there's a lot of people out there seeking that level of affirmation.

00:26:44:20 - 00:26:46:13
Dustin Vance
They never got it.

00:26:46:15 - 00:27:04:21
Craig Andrews
Yeah, well, let's, let's kind of pivot here and talk about how you've turned this passion into a business and and who you're looking to serve. So, what does never miss a moment consulting do?

00:27:04:23 - 00:27:26:04
Anneliese Vance
So our flagship product is pay per click management. And Dustin runs that division. And I always remember it around this time of year because we were actually on a flight, to Orlando, for the annual family trip with my parents. And he said, you know, I think I could do this really? That'd be amazing because I would love to not have to outsource it.

00:27:26:04 - 00:27:51:21
Anneliese Vance
And, you know, I trust him more than anyone else, so I'd rather him running it. And then I provide fractional CMO services, mainly in, marketing, team building, project management and data analysis. And then I'm also a marketing vendor broker. So I call myself the eHarmony of marketing vendors where I match up price points, personalities. I listen for trigger words.

00:27:51:21 - 00:28:14:04
Anneliese Vance
And, you know, if I ever hear someone that mentions anything related to your book, I'm referring them over to you or saying you need to meet Craig. And we on purpose, call ourself the anti agency and I don't know anything personally against agencies. I just don't think that they can provide family owned business the exact service that they need.

00:28:14:06 - 00:28:36:18
Anneliese Vance
And that's something that we really pride ourselves on. But also we're not trying to do all the products and be all, everything to everyone. You know, we outsource our, you know, we partner and collaborate with, you know, a young lady that we do all of our SEO, she does all she does, all of our SEO, we do all of her pay per click.

00:28:36:20 - 00:28:52:04
Anneliese Vance
Another young lady, social media, another gentleman, you know, branding, marketing strategy, all of those different things, you know, high ticket people, you know, we're going to send your way and the certain industries that I know that you like. So that so.

00:28:52:06 - 00:29:12:11
Craig Andrews
Yeah, let me jump in. But your overall goal, I mean, from when we were talking before, is the way you used to describe it was you. You want to help family owned businesses, you want to get the fathers. How did the marketing up late at night, doing your own, figuring that stuff out on your own? Spend the time with your kids?

00:29:12:13 - 00:29:13:13
Anneliese Vance
Yeah.

00:29:13:15 - 00:29:19:14
Craig Andrews
And so that's that's one of the things I really appreciated about your your mission at high level.

00:29:19:14 - 00:29:25:07
Anneliese Vance
We, we take marketing off your shoulders so that if your kids are small enough, they can be up there.

00:29:25:09 - 00:29:45:22
Dustin Vance
Button for a hot second. You know, we live in a society where, like, everybody feels like they have to control everything. True freedom is letting go of control. Meaning, allowing people to help in your life. And, you know, they're small businesses because they're small businesses, for whatever different reasons, whether it's they don't have the budget to market.

00:29:45:22 - 00:30:03:09
Dustin Vance
And so they got to figure it out and on them and it cost on time. But for people who are looking to make that step and they recognize that the limitation of time, you know, say, for example, like a trade skill person, if they're not on a job, you know, if they're not on their next job, they're not making money.

00:30:03:11 - 00:30:18:23
Dustin Vance
So if they're sitting here wrestling with their their marketing, this is a this is a necessary step to get that job. But they would much rather if they had to check their like on their time wise, they had to pick which one that they would do. They would rather be on the job working versus trying to figure out marketing.

00:30:18:23 - 00:30:33:22
Dustin Vance
And that's where people like us come into play, where, you know, instead of trying to figure out the perfect scenario for them or how they want to approach it based off budget, time, whatever, we're able to kind of do some of that heavy lifting. It frees them up to be able to go to the thing that they want.

00:30:33:24 - 00:30:56:11
Dustin Vance
When it comes down to a family owned business, you know, it it takes it dominates a lot of a lot of time, a lot of mental energy. And you only have so much capacity. And so part of letting go of control is trusting and finding somebody that you can work with in a healthy relationship that has a similar understanding that if your ship goes down, our ship goes down.

00:30:56:13 - 00:31:16:05
Dustin Vance
And so, allowing somebody like us coming in to, take some of that time management and some of that mental capacity off their shoulders so they can be doing the things that are more important to them, whether it is another job or whether it's spending more time with family. Maybe it's taking a nap because they're just mentally wiped.

00:31:16:07 - 00:31:35:05
Dustin Vance
But, you know, it goes back to, the airplane analogy where they say if the plane's going down, put the air on yourself first before you help somebody else. It's like most people don't realize that they need the air put on them for a second. Which means somebody else needs to kind of step in and say, let me help.

00:31:35:07 - 00:31:50:14
Dustin Vance
But, you know, most people stuff images, don't like, the acceptance of help just because they feel like they're indebted. But that's kind of where we come in and we do some of the heavy lifting, and we partner with them based off of what they want. So yeah.

00:31:50:16 - 00:32:12:02
Craig Andrews
Well, that's really cool. Well, I, I love what you do. I love your your passion. I love your heart and your mission. And I'm just going to circle around and say it again. Is, worry a lot more about putting dads in homes with kids. Then who gets elected? We will do more to heal the wounds of our nation if we do that.

00:32:12:02 - 00:32:25:09
Craig Andrews
And so I hope. I hope people will reach out and contact you to get some of that heavy lifting off their shoulders so they can spend more time with their kids. How can folks reach you?

00:32:25:11 - 00:32:47:01
Anneliese Vance
So the main place they can find or you can't find him anywhere? You have to find him for me. Yeah. But on LinkedIn is where I'm hanging out, mostly. And then, never miss a moment consulting.com. They can reach me through, the let's get started page. I personally answer all of the messages there, so that's not answered by someone else.

00:32:47:03 - 00:33:05:18
Anneliese Vance
I am on Facebook, I am on Instagram. But honestly, as a mom, LinkedIn is my main social media. Because you only have so many hours in a day. And I'd rather be, you know, playing with my kids than keeping up with the comments of three different social medias. So, LinkedIn and our website.

00:33:05:20 - 00:33:10:20
Craig Andrews
That's awesome. My only son, Dustin, thank you for coming on Layers and Legacies.

00:33:10:22 - 00:33:12:14
Dustin Vance
Yeah. Thank you for inviting us.