--- title: "Episode #24 - Driving Success through Authentic Customer Conversations with Helix Sales Development's Walter Crosby" description: Walter Crosby is a renowned figure who assists entrepreneurs and CEOs in scaling their businesses and fostering high-performance sales cultures. image: https://pod.allies4me.com/hubfs/Podcast/Episodes/LL%20Walter%20Crosby%20-%20wide.png --- [![Allies4me](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/logo.svg "Allies4me")](https://allies4me.com/) Menu - [Home](https://allies4me.com/) - [Grow](https://allies4me.com/grow/) - [Financial Advisors](https://allies4me.com/grow/financial-advisors/) - [Foundations Courses](https://hub.allies4me.com/courses/course-signup/) - [Podcast](https://allies4me.com/podcast/) - [Have Craig Speak at Your Event](https://hub.allies4me.com/lp/speak/) - [Be a Guest](https://pod.allies4me.com/podcast-guest/) - [Get Started](https://allies4me.com/get-started/) - [Have Craig Speak at Your Event](https://hub.allies4me.com/lp/speak/) - [Community](https://allies4me.com/about/community/) - [Downloads](https://allies4me.com/downloads/) ## Episode #24 - Driving Success through Authentic Customer Conversations with Helix Sales Development's Walter Crosby November 26, 2023 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) Your host, Craig Andrews, talks with the CEO of Helix Sales Development, Walter Crosby. Walter Crosby is a renowned figure who assists entrepreneurs and CEOs in scaling their businesses and fostering high-performance sales cultures. He's a seasoned professional who has dedicated his career to fixing the root cause of problems in businesses rather than merely providing surface-level solutions. He's recently celebrated the 100th episode of his podcast, "Sales & Cigars," where he has been a guest on various business, marketing, and sales-related podcasts. Walter's book, "The Seven Critical Mistakes CEOs Make With Their Sales Operations That Stop the Company from Scaling," is a must-read for CEOs. Walter has an upcoming five-day challenge he will be hosting, aimed at teaching business owners, senior sales leaders, and HR personnel how to attract, hire, and retain high-performing salespeople. To learn more about Walter's work, check out their website at [https://helixsalesdevelopment.com/](https://helixsalesdevelopment.com/). Connect with Walter on LinkedIn at [https://www.linkedin.com/in/walterlcrosby/](https://www.linkedin.com/in/walterlcrosby/). Free Challenge: [https://events.helixsalesdevelopment.com/star-hiring-free-challenge-invite](https://events.helixsalesdevelopment.com/star-hiring-free-challenge-invite). The 7 Critical Mistakes CEOs Make With Their Sales Organization: [https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin](https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin). ## Listen [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/podcast.svg)](https://podcasts.apple.com/us/podcast/leaders-legacies/id1696297530) [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/spotify.svg)](https://open.spotify.com/show/0auloXIhebk9wF5qAQUUdU?si=85faf016e6e54fc4&nd=1) [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/iHeart-Radio.png)](https://www.iheart.com/podcast/269-leaders-legacies-118603498/) [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/google-podcasts.png)](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbGVhZGVycy1hbmQtbGVnYWNpZXM) [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/amazon-music.png)](https://music.amazon.com/podcasts/45df905a-5690-4c40-a887-d4a2e742d0d5/leaders-legacies) [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/rss.svg)](https://feeds.captivate.fm/leaders-and-legacies/) --- ## Be a Guest on Leaders & Legacies [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/guest-microphone.svg) Apply Here](https://podcast.allies4me.com/podcast-guest) ### Recent Episodes #### Allies Blog --- [View All Blog Posts](https://allies2.wpengine.com/blogroll/) #### Analytics Tips #### allies4me 12400 HWY 71W #350-109 Austin, TX 78738 +1.512.410.4204 [Privacy Policy](https://allies4me.com/privacy-policy/) [Facebook](https://www.facebook.com/allies4me) [Twitter](https://twitter.com/allies4me) [LinkedIn](https://www.linkedin.com/company/3559775/) [YouTube Channel](https://www.youtube.com/channel/UCSIeVA1wQbkil841BBy6J1Q) © Copyright 2009-2026 allies4me · All Rights Reserved © Copyright 2009-2026 allies4me · All Rights Reserved - [Call](tel:+15124104204) - [Navigate](https://maps.google.com/?daddr=30.309940,-97.917470) Menu ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Craig Andrews", "url" : "https://pod.allies4me.com/podcast/author/craig-andrews" }, "dateModified" : "2023-11-26T03:41:59.932Z", "datePublished" : "2023-11-26T03:41:59.000Z", "headline" : "Episode #24 - Driving Success through Authentic Customer Conversations with Helix Sales Development's Walter Crosby", "image" : [ "https://pod.allies4me.com/hubfs/Podcast/Episodes/LL%20Walter%20Crosby%20-%20wide.png" ], "mainEntityOfPage" : { "@id" : "https://pod.allies4me.com/podcast/episode-24-walter-crosby", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://pod.allies4me.com/hubfs/allies4me-jan2016/1000x964-allies-logo.jpg" }, "name" : "allies4me" } } ```