Your host, Craig Andrews, talks with the CEO of Helix Sales Development, Walter Crosby. Walter Crosby is a renowned figure who assists entrepreneurs and CEOs in scaling their businesses and fostering high-performance sales cultures. He's a seasoned professional who has dedicated his career to fixing the root cause of problems in businesses rather than merely providing surface-level solutions. He's recently celebrated the 100th episode of his podcast, "Sales & Cigars," where he has been a guest on various business, marketing, and sales-related podcasts.
Walter's book, "The Seven Critical Mistakes CEOs Make With Their Sales Operations That Stop the Company from Scaling," is a must-read for CEOs. Walter has an upcoming five-day challenge he will be hosting, aimed at teaching business owners, senior sales leaders, and HR personnel how to attract, hire, and retain high-performing salespeople.
