Your host, Craig Andrews, talks with the Co-Founder and Business Strategist of Visionary Horizons Consulting Group, Craig Paxson. Craig is a seasoned strategist and co-author of the best-selling business bookUnstuck: Ten Proven Strategies for Breaking Through the Barriers to Small Business Growth. Craig emphasizes the importance of true strategy over mere long-term planning. He believes that many businesses, especially those with less than 100 employees, focus too much on planning and not enough on developing a winning strategy.
Craig's approach involves helping businesses identify their target market, understand their competitors, and determine how to differentiate themselves to attract customers. He also assists businesses in developing pricing strategies that align with their value proposition.
