Your host, Craig Andrews, talks with the Director and Founder of Proverbial Door, Moeed Amin. Moeed is no ordinary guest, his unique approach to sales, backed by his expertise in neuroscience and psychology, has helped his clients generate over £200 million in additional revenue and funding. His journey into the world of sales began with a rather unusual incident - a neuroscience textbook falling on his head; this event sparked a realization about the importance of understanding the buyer's perspective, a concept often overlooked in traditional sales training.
For the next 15 years, Moeed became a high performer in sales, attributing his success to his newfound perspective. As obvious as it may seem, thinking from the customer's perspective can be challenging, especially for companies that are ego-centric. Moeed explains that our brains are naturally self-centered, making it difficult to be truly empathetic.
