Your host, Craig Andrews, talks with The Story Strategist of Stories With Traction, Matt Zaun. The Stories With Traction® Course is the only program of its kind that teaches you how to properly set up a "Storybank", shares a simple and powerful framework that anyone can use, and shares story concepts that you can immediately implement.
Matt's experience spans both the private sector and the political arena, providing him with unique insights into the persuasive power of storytelling. He begins his workshops by delving into the stories and strategies of businesses, teaching leaders how to harness these techniques to inspire and persuade.
