--- title: "Episode #6 - Authentic and Inspiring Storytelling in Business with Stories With Traction's Matt Zaun" description: Matt's experience spans both the private sector and the political arena, providing him with unique insights into the persuasive power of storytelling. He begins his workshops by delving into the stories and strategies of businesses, teaching leaders how to harness these techniques to inspire and persuade. image: https://pod.allies4me.com/hubfs/Podcast/Episodes/LL%20Matt%20Zaun%20-%20wide%20(1).png --- [![Allies4me](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/logo.svg "Allies4me")](https://allies4me.com/) Menu - [Home](https://allies4me.com/) - [Grow](https://allies4me.com/grow/) - [Financial Advisors](https://allies4me.com/grow/financial-advisors/) - [Foundations Courses](https://hub.allies4me.com/courses/course-signup/) - [Podcast](https://allies4me.com/podcast/) - [Have Craig Speak at Your Event](https://hub.allies4me.com/lp/speak/) - [Be a Guest](https://pod.allies4me.com/podcast-guest/) - [Get Started](https://allies4me.com/get-started/) - [Have Craig Speak at Your Event](https://hub.allies4me.com/lp/speak/) - [Community](https://allies4me.com/about/community/) - [Downloads](https://allies4me.com/downloads/) ## Episode #6 - Authentic and Inspiring Storytelling in Business with Stories With Traction's Matt Zaun November 26, 2023 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) Your host, Craig Andrews, talks with The Story Strategist of Stories With Traction, Matt Zaun. The Stories With Traction® Course is the only program of its kind that teaches you how to properly set up a "Storybank", shares a simple and powerful framework that anyone can use, and shares story concepts that you can immediately implement. Matt's experience spans both the private sector and the political arena, providing him with unique insights into the persuasive power of storytelling. He begins his workshops by delving into the stories and strategies of businesses, teaching leaders how to harness these techniques to inspire and persuade. To learn more about Matt's work, go to [https://www.storieswithtraction.com/](https://www.storieswithtraction.com/). Connect with Matt on LinkedIn at [https://www.linkedin.com/in/mattzaun/](https://www.linkedin.com/in/mattzaun/). Check out Matt's podcast, "Stories With Traction" at [https://storieswithtraction.buzzsprout.com/](https://storieswithtraction.buzzsprout.com/). ## Listen [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/podcast.svg)](https://podcasts.apple.com/us/podcast/leaders-legacies/id1696297530) [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/spotify.svg)](https://open.spotify.com/show/0auloXIhebk9wF5qAQUUdU?si=85faf016e6e54fc4&nd=1) [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/iHeart-Radio.png)](https://www.iheart.com/podcast/269-leaders-legacies-118603498/) [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/google-podcasts.png)](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbGVhZGVycy1hbmQtbGVnYWNpZXM) [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/amazon-music.png)](https://music.amazon.com/podcasts/45df905a-5690-4c40-a887-d4a2e742d0d5/leaders-legacies) [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/rss.svg)](https://feeds.captivate.fm/leaders-and-legacies/) --- ## Be a Guest on Leaders & Legacies [![](https://pod.allies4me.com/hubfs/raw_assets/public/Allies4me_May2022/images/podcast/guest-microphone.svg) Apply Here](https://podcast.allies4me.com/podcast-guest) ### Recent Episodes #### Allies Blog --- [View All Blog Posts](https://allies2.wpengine.com/blogroll/) #### Analytics Tips #### allies4me 12400 HWY 71W #350-109 Austin, TX 78738 +1.512.410.4204 [Privacy Policy](https://allies4me.com/privacy-policy/) [Facebook](https://www.facebook.com/allies4me) [Twitter](https://twitter.com/allies4me) [LinkedIn](https://www.linkedin.com/company/3559775/) [YouTube Channel](https://www.youtube.com/channel/UCSIeVA1wQbkil841BBy6J1Q) © Copyright 2009-2026 allies4me · All Rights Reserved © Copyright 2009-2026 allies4me · All Rights Reserved - [Call](tel:+15124104204) - [Navigate](https://maps.google.com/?daddr=30.309940,-97.917470) Menu ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Craig Andrews", "url" : "https://pod.allies4me.com/podcast/author/craig-andrews" }, "dateModified" : "2023-11-26T01:26:35.813Z", "datePublished" : "2023-11-26T01:26:35.000Z", "headline" : "Episode #6 - Authentic and Inspiring Storytelling in Business with Stories With Traction's Matt Zaun", "image" : [ "https://pod.allies4me.com/hubfs/Podcast/Episodes/LL%20Matt%20Zaun%20-%20wide%20(1).png" ], "mainEntityOfPage" : { "@id" : "https://pod.allies4me.com/podcast/episode-6-matt-zaun", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://pod.allies4me.com/hubfs/allies4me-jan2016/1000x964-allies-logo.jpg" }, "name" : "allies4me" } } ```