---
title: Leaders & Legacies Podcast | Craig Andrews (2)
description: Craig Andrews is a U.S. Marine, turned electrical engineer and mobile phone designer, turned marketer. He's driven over a half-billion dollars in revenue during his career. In 2009, Craig launched his own company which became allies4me. In August, 2021, Craig went spent three months in the hospital and six weeks in a coma when he nearly died. During that time, Craig's team ran allies4me without him. Now Craig shares lessons from the ledge of death and how they apply to both marketing and life. (2)
image: https://pod.allies4me.com/hubfs/Podcast/allies-1024x512-base-Image.jpg
---

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# Craig Andrews

Craig Andrews is a U.S. Marine, turned electrical engineer and mobile phone designer, turned marketer. He's driven over a half-billion dollars in revenue during his career. In 2009, Craig launched his own company which became allies4me. In August, 2021, Craig went spent three months in the hospital and six weeks in a coma when he nearly died. During that time, Craig's team ran allies4me without him. Now Craig shares lessons from the ledge of death and how they apply to both marketing and life.

[Follow me on my website](https://allies4me.com/) [Follow me on Facebook](https://www.facebook.com/CraigAndrewsMarketing) [Follow me on LinkedIn](https://www.linkedin.com/in/craig-andrews/) [Follow me on Twitter](https://twitter.com/allies4me)

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## [286 - Built From the Customer Backward with Sheldon Wolf](https://pod.allies4me.com/podcast/episode-286-sheldon-wolf)

August 13, 2026 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-286-sheldon-wolf#comments-listing)

<https://pod.allies4me.com/podcast/episode-286-sheldon-wolf>

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 Real estate customers now do much of the work that once justified the old brokerage model. They find the house, research neighborhoods, compare mortgage options, write stronger listing copy, and still often pay commissions built around assumptions from another era. Sheldon Wolf sees the tension...

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## [Why Product-First Selling Breaks High-Trust Pipeline with Steve Wallace](https://pod.allies4me.com/podcast/episode-285-steve-wallace)

August 6, 2026 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-285-steve-wallace#comments-listing)

<https://pod.allies4me.com/podcast/episode-285-steve-wallace>

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 Too many leaders say they sell through relationships, then walk into the next discovery call and make the product the center of the room. The result is a pipeline full of pressure, weak referrals, and prospects who can feel they are being processed instead of understood.

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## [Episode #284: Build Your Brand and Media Presence with Ted Jenkin](https://pod.allies4me.com/podcast/episode-284-ted-jenkin)

July 30, 2026 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-284-ted-jenkin#comments-listing)

<https://pod.allies4me.com/podcast/episode-284-ted-jenkin>

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 Ted Jenkin joins Craig Andrews on Leaders & Legacies to talk about brand building, media presence, differentiation, and the operating discipline leaders need when they want their business to stand out for more than one quarter.

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## [Episode #283: Financial Clarity, Operating Discipline, and the Business That Runs Without You](https://pod.allies4me.com/podcast/episode-283-rob-johnson-steve-thornton)

July 23, 2026 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-283-rob-johnson-steve-thornton#comments-listing)

<https://pod.allies4me.com/podcast/episode-283-rob-johnson-steve-thornton>

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 Rob Johnson and Steve Thornton join Craig Andrews for Leaders & Legacies Episode 283 to unpack how financial clarity and operating discipline help owners build companies that are scalable, transferable, and less dependent on them.

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## [Episode #282 - The CFO Who Helps You Say Yes with Fred Kosnac](https://pod.allies4me.com/podcast/episode-282-fred-kosnac)

July 16, 2026 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-282-fred-kosnac#comments-listing)

<https://pod.allies4me.com/podcast/episode-282-fred-kosnac>

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 Revenue can make a business owner feel like the company is winning, even while cash, margin, and operational drag are quietly telling a different story. In this episode, Craig Andrews talks with Fred Kosnac about why growth without financial context can create blind spots, especially for owners who...

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## [Episode #281: Your Best AI Strategy May Already Be Inside Your Business with Stephan Bajaio](https://pod.allies4me.com/podcast/episode-281-stephan-bajaio)

July 9, 2026 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-281-stephan-bajaio#comments-listing)

<https://pod.allies4me.com/podcast/episode-281-stephan-bajaio>

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 AI has made search feel new again, but Stephan Bajaio warns leaders not to mistake new acronyms for a new strategy. Whether people call it SEO, AEO, GEO, or AI search, the real question is still whether your market can find useful, credible answers from you and about you. Chasing a mention inside...

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## [Episode #280: Private-Equity-Grade Finance for Owner-Led Companies with Salvatore Tirabassi](https://pod.allies4me.com/podcast/episode-280-salvatore-tirabassi)

July 2, 2026 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-280-salvatore-tirabassi#comments-listing)

<https://pod.allies4me.com/podcast/episode-280-salvatore-tirabassi>

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 Most business owners do not need prettier dashboards. They need financial reporting that helps them make better decisions, faster.

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## [Episode #279: Stop Treating Your Business Lawyer Like a Vending Machine with Matt Bracy](https://pod.allies4me.com/podcast/episode-279-matt-bracy)

June 25, 2026 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-279-matt-bracy#comments-listing)

<https://pod.allies4me.com/podcast/episode-279-matt-bracy>

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 Matt Bracy helps business owners make better legal decisions before those decisions become expensive problems. As a partner at Scheef & Stone, former litigator, former general counsel, and corporate business lawyer, Matt brings the perspective of someone who has both provided and purchased legal...

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## [Episode #278: Scaling Without Breaking the Business with Gary Leeman](https://pod.allies4me.com/podcast/episode-278-gary-leeman)

June 18, 2026 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-278-gary-leeman#comments-listing)

<https://pod.allies4me.com/podcast/episode-278-gary-leeman>

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 Gary Leeman helps leadership teams break through the ceilings that stall growth. As a Professional EOS Implementer with EOS Worldwide and a former integrator and COO, he brings a practical operator's perspective to the messy moment when a company has outgrown improvisation but has not yet built the...

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## [Episode #277: The Legal Advice Business Owners Actually Need with Aron Phillips](https://pod.allies4me.com/podcast/episode-277-aron-phillips)

June 11, 2026 by [Craig Andrews](https://pod.allies4me.com/podcast/author/craig-andrews) [Leave a Comment](https://pod.allies4me.com/podcast/episode-277-aron-phillips#comments-listing)

<https://pod.allies4me.com/podcast/episode-277-aron-phillips>

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 Aron Phillips is an attorney and founder of the Law Office of Aron Phillips in the Stockyards of Fort Worth, where he advises business owners on entity formation, mergers and acquisitions, and commercial real estate. From a century-old building overlooking the daily cattle drive, Aron brings a...

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